Two Sevres.Miss Universe dresses and the World Cup made by Bocage Avenir Couture
Based in the forest-sur-sèvre (Deux-Sèvres), the company Bocage Avenir Couture, specialized in luxury ready-to-wear, designed dresses for a Miss France committed to the Miss Universe competition and for a Russian model bringing the trophyof the Football World Cup in 2018.
"To live happily, let's live hidden", that could be the motto of many companies in the Bressuirai bocage.Take the example of the company Bocage Avenir Couture, specialized in luxury ready -to -wear, from the high -end for women.
In La Forêt-sur-Sèvre, this cooperative workers' cooperative company (SCOP), which has between 65 and 70 employees, works for large houses, but without knowing who will be carried these luxury clothes.Three years later, Brigitte Legay, manager of Bocage Avenir Couture and Marielle Rousseau, team leader, have just revealed that the Gold Louis Vuitton dress, carried by the model Natalia Vodianova during the France-Croatia final of the World Cup2018 football in Moscow, had been manufactured in the forest-sur-sèvre.
"It shows our know-how"
Brigitte Legay.Bocage Avenir Couture manager
On July 15, 2018, the Russian top model Natalia Vodianova had appeared on the lawn of the Loujniki stadium, in Moscow with the ex-footballer, the German Philipp Lahm, to transport, just before the final, the trophyThe World Cup "When I saw television and Natalia bringing this trophy, I immediately noticed this sequined dress that she wore.I said to myself: it was we who did it for a big house (Editor's note Louis Vuitton "adds Brigitte Legay."It shows our know-how".It should be noted that 19.3 million French people were that day in front of their television to follow this final (audience peak at 22.3 million) and that they saw, without knowing it, a luxury dress, made inFrance, made in La Forêt-sur-Sèvre.
We must remember another event that had been highlighted.Malika Ménard, Miss Normandie and Miss France (in 2010), had come to the forest-sur-sèvre to try an outfit specially designed by the local company, Bocage Avenir Couture.It was for the election of Miss Universe.
Today, it is in another register that the leaders of Bocage Avenir Couture are mobilizing: "We are looking for between 5 to 10 people per year to compensate for retirements.We are ready to do tests and offer a few days in immersion in our society.This lack of labor, it can endanger our businesses ".The call is launched.
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