By Hervine Mahaud Published onLille NewsSee my news
The Printemps group has just taken a historic turning point. Since September 2021, this key player in the fashion and luxury industry has been offering a second-hand offer and is turning to the circular economy.
In Lille, the department store on rue Nationale is hosting three responsible brands until October 16: the Funny Vintage thrift store, the upcycled clothing brand Revive Clothing Lab and antique furniture from mapointm.
Like other clothing and distribution brands, such as Kiabi recently, Le Printemps is moving into second-hand. The goal: to prove that the group is capable of reinventing itself and following both trends and changes in society.
At the beginning of September, the company therefore announced that it was taking the turn of the circular economy. “This vision of rich and open circularity is, for Printemps, inseparable from the collective adventure. Because the department store is a place of meetings, exchanges, a motor, which advances consumption practices, “explains the group in a press release.
The Printemps teams have therefore launched “United towards responsible beauty”, a label that analyzes the performance of brands in terms of sustainability and invites them to go even further. Objective: to highlight good practices and support customers to offer them ever more responsible products. “It is not a question of making a clean sweep of the past, but rather of infusing positive energies, helping with beneficial mutations, and reorienting habits so that beauty meets good,” continues Le Printemps.
How will this great leap forward materialize in stores? First, brands that are committed to eco-responsibility will be highlighted. They will be distinguished via this famous label "United towards the beautiful responsible", and more visible in the window. Today, the group has identified more than 400 committed brands, which can be found in stores and on the Printemps.com website.
Then, in each Printemps de France store, events such as workshops, conferences and pop-up stores are planned. In Lille, management has forged a partnership with 3 local players. The Funny Vintage thrift store, located rue Léon Gambetta and which regularly organizes pop-up sales. This time, it is in the famous temple of fashion that the team has set up its racks. We find a sharp selection of quality vintage clothing.
Revive Clothing Lab, a locally made upcycled clothing brand, is also on board. And for lovers of decoration and design, the artpointm brand has brought back its prettiest finds. These three universes can be found on the third floor of Le Printemps until October 16th.
Also note that an exhibition by Sébastien Dominici, in partnership with Acid Gallery, will be held until December 31. The artist recovers the surfboards to give them a second life through customizations.
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