Paris Hilton launches her business in the metaverse

Paris Hilton launches her business in the metaverse

If you don't yet know what to do for the transition to 2022, whether you are in quarantine or in isolation, Paris Hilton has something for you. The 40-year-old American, who has just married, has planned a DJ set in the world of the game Roblox. Paris has indeed launched into the metaverse by creating its own virtual island called Paris World.

And if the heiress did this, it's not just for fun. She intends to make a little (a lot) of money along the way. If it will be possible to visit a replica of his house in Beverly Hills as well as one of the mini-villa of his dogs for free, it will be necessary to open his wallet to be able to go around the island by yacht, jet -ski or luxury car. Those who wish will also be able to acquire virtual clothes for their avatar, says Reuters.

Asked by the press agency, the businesswoman and DJ explained her vision of the metaverse. "For me, it's a place where you can do everything you do in real life in the digital world," she said. With Paris World, the one who has a cooking show on Netflix wants to give people the opportunity to experience a little of her daily life, she added.

Paris Hilton lance son business dans le métavers

By integrating the metaverse, Paris Hilton joins other celebrities who have taken the plunge lately, such as Travis Scott, Ariana Grande, Lil Nas X or even Marshmello.

(The essential/jfa)