Clear Fashion is launching its campaign #onveuttoutsavoir
Clear Fashion is launching its #onveuttoutsavoir campaign and allows consumers to encourage brands to display the environmental and social impact of clothing.
Each week, consumers can request the display of the Clear Fashion scores on clothing by voting directly on the startup site.Clear Fashion will primarily contact the brands most requested by consumers to convince them to communicate reliable and clear information on the impact of clothes via the Clear Fashion Score.
Clear Fashion gives voice to clothes
For this campaign, Clear Fashion gives life to the clothes and publishes the testimonies of three of them.By their history, the latter highlight the distrust of consumers with regard to brands and the consequences of lack of information or greenwashing in our purchasing decisions.
To restore confidence between brands and consumers, Clear Fashion offers consumers to encourage their favorite brands to display the Clear Fashion scores on their clothes.Each week, consumers are invited to vote for three brands: the Clear Fashion team will contact the brands that have received the most requests to carry the voice of consumers and their expectations.
Know the impact of clothes in the blink of an eye and fight against greenwashing
51 % of French people do not trust major brands concerning their ethical and ecological commitments and consequently, 79 % of them are interested in the provision of a clear label, awarded by an independent entity, fixing an ecological scoreto clothes.* (Ipsos study February 2021).
Clear Fashion Score informs consumers about the environmental and social impact of clothing
Launched by Rym Trabelsi and Marguerite Dorangeon in September 2019, Clear Fashion is a third-independence whose mission is to inform consumers to build the fashion of tomorrow.In two years, Clear Fashion has estimated nearly 500 brands and federated nearly 250,000 consumers around its mobile application.Clear Fashion launched the Clear Fashion Score in mid-November, a label presents directly on brands clothes.Clear Fashion’s goal is to become a trusted benchmark to help consumers in their clothing purchases.
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