Valentino is expanding its presence in the vintage market.
The luxury house is unveiling these days an initiative to resell second-hand pieces, operated through a network of specialized shops.
Vintage Valentino.
Founded in 1960, the Italian brand intends to surf on its heritage and on the growing appetite for second-hand pieces and the vintage market. While its Florentine counterpart, Gucci, unveiled a website dedicated to the marketing of pre-owned products a few weeks ago, Valentino is currently relying on a curation of partners in physical points of sale.
The house, led by artistic director Pierpaolo Piccioli, has forged a handful of partnerships with vintage retailers based in Italy (Madame Pauline Vintage, in Milan), Japan (Laila, in Tokyo) and the United States (New York Vintage Inc, in New York and Resurrection, in Los Angeles).
Soberly baptized Valentino Vintage, this operation offers holders of Valentino pieces the opportunity to submit the product they wish to resell to the above-mentioned shops by contacting them by e-mail, with supporting photographs. If selected, the item can then be dropped off at one of the four partners for a voucher to be used in multiple Valentino boutiques. The pieces thus collected will be presented for sale next January, according to terms that remain to be specified.
Intended to encourage circularity, engagement and customer loyalty, the initiative is limited to one piece per person and only applies to items from the parent brand Valentino, thus excluding products branded REDValentino, RED(V) and Valentino Garavani.
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