Pointed out after the broadcast of a video on TikTok, the luxury brand Coach will stop "destroying" its unsold products
The video, originally posted on TikTok, had gone viral on social media. Luxury brand Coach has announced it will no longer destroy damaged or 'unsellable' products returned from its stores, after a video went viral claiming that the label intentionally "rips" unwanted items for tax purposes.
Without directly referring to these allegations, the American brand wrote on Instagram that it had "stopped" destroying these handbags and shoes, and would seek to "reuse, recycle and responsibly reuse excess or damaged products". . “We have now stopped destroying products that are returned to us, damaged or unsalable products. We will strive to make the most of these products for reuse in our (re)loved program or other recycling-first programs,” the brand said on Instagram.
Over 2.7 million views on TikTok
Anna Sacks, an environmental influencer, had filmed herself a few days ago on TikTok unboxing unusable, torn and cut Coach products. In the minute-long video, the influencer known as @thetrashwalker explained that the brand was "ordering its employees to deliberately cut off unsold products so that no one could use them."
The leather goods maker, who said he favored a circular economy thanks to a program to repair his bags, in fact threw his unsold items in the trash, after having torn them up so that they could not be used, and thus avoid being taxed. .
The video, which features Anna Sacks explaining what happens to bags and shoes the Coach brand fails to sell, has been viewed more than 2.7 million times on TikTok. Many Internet users relayed this video, some thanking the influencer for having revealed these practices, others promising not to buy any more products from the brand.
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