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On the occasion of its 90th anniversary, the Italian House Furla traces 9 decades of history through an unprecedented collection available in May in its shops and on its e-shop.
90 years of history and style
Créée en 1927, la griffe italienne Furla souffle cette année sa 90ème bougie.Known for its accessory creations, the house presented during the recent Milan Fashion Week a collection paying tribute to the styles of the last decades.The choice of materials, colors and prints transposes the state of mind and the style then in vogue during each period.
Thus, the knot affixed to the flap of the bag dedicated to the 1940s is a nod to the "swing" of this time.It is the same for the bag echoing the disco of the 70s.The glittery fabric and the small mirrors are reminiscent of the “facet balls” of the crazy dancing evenings of these years.On each flap is engraved the number of the time highlighted.These flaps are also interchangeable to travel in time according to its desires.
Personalization of Furla bags
Brands are increasingly tending to offer customizable products to their customers.Also, Furla launched a concept aimed at customizing her Metropolis bag.To do this, it is offered to the client to select one of the flaps available in the catalog.The line "My Play Furla" offers an iconic version of the house, with an interchangeable flap.
Aficionados of the Italian house can choose according to their desires and their mood between sober colors, glitter but also ethnic prints to personalize their bag and give it a second life.
It takes between € 60 for united colors and € 150 for the most worked models.
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