Fendi launches (in its own way) in the web 3.0.
The Italian luxury house announces a partnership with the French company Ledger, specializing in digital asset management.
Fendi dresses the Ledger asset portfolio.
While the NFT creations flourish, payment in cryptocurrencies and other luxury initiatives on the metavese, Fendi makes the choice to host them...physically.On the occasion of the presentation of its fall-winter 2022 men's collection a few days ago, the claw has indeed unveiled its very first line of technological accessories for the web 3.0.
Designed by the artistic director Silvia Venturini Fendi, this series of objects comes from a collaboration between the house and the Ledger platform, specialized in the management of assets.For the time being, the range consists of two cases specially designed to accommodate Nano X, one of the secure portfolios marketed by Ledger: here, the hardware solution is therefore adorned with a premium touch while the first case is to mentionOne of Fendi's iconic bags - the "baguette" - where the second takes up the double -fapped F, motif of the "O'lock" jewelry line.
Presented initially in polished aluminum, these creations are intended to be developed to give birth to products including materials such as leather, gold or even zirconium details.
"Ledger is the most secure hardware solution in the world to protect digital assets such as cryptocurrencies and NFTS against hackers and cybercriminals.Fendi carries the notion of protection to an additional level by making it beautiful and elegant "indicates Ian Rogers, Chief Experience Officer of Ledger and ex-Chief Digital Officer of...LVMH, owner of the Fendi house.
Ledger Nano X cases will be available on the Fendi website from June 2022.
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