When textile companies get to CSR

The COVVI-19 pandemic came to confirm the need to contain businesses to the challenges of sustainable development.Today at the heart of the strategies of many companies, corporate social responsibility (CSR) has found its place in various sectors including that of the textile industry.Indeed defended by several players in the sector, return to an incentive both commendable and strategic.

What is CSR?

As the European Commission specifies, corporate social responsibility or corporate social responsibility, is a voluntary approach to companies aimed at integrating social and environmental concerns into their activities.

Often reduced to an environmental objective, focused on ecological impacts, CSR is however interested in many other missions.Human rights issues to those relating to consumers, the ISO 2600 standard thus delimits the field of CSR by 7 central questions;

1. la gouvernance de l’organisation
2. les droits de l’homme
3. les relations et conditions de travail
4. l’environnement
5. la loyauté des pratiques
6. les questions relatives aux consommateurs
7. les communautés et le développement local.

Finding into a green economy model, this approach in search of solutions as sustainable as they are economically sustainable, can be integrated into any company, whatever its size, status or sector of activity.Its evolution is notably facilitated since the implementation in 2012 of the "CSR platform", making recommendations on social, environmental and governance issues.

Aware that such behavior is a key factor in success, some actors have not waited for the approach to become compulsory.Among its followers, the textile industry which employs more than 30 million people around the world is reinventing itself around CSR.

The lengthy idea of a polluting and disrespectful sector of working conditions is therefore proudly countered by certain companies defending a whole new approach and for whom these initiatives represent much more than a marketing blow.

Some concrete examples

Founded in 2009, Reiko recently launched a new eco-responsible program giving rise to a capsule entitled Rebirth ", whose ecological ambition is clearly displayed.Indeed, it is a question of promoting local production, mainly established in the Mediterranean basin, thus resulting in a drastic reduction in CO2 emissions.Under the terms of this program, it is also a question of promoting eco -responsible materials in the production of denim, parts considered to be the most polluting.The ambition displayed by the brand is to arrive at an 85% eco -responsible certified collection.In addition, in order to promote the circular and united economy, a major clothing collection project was set up in the brand's shops with, for participants, immediate discounts on new products purchased.In addition to the ecological aspect, the founders of Reiko, including Bryan Assouline, are intended to highlight the human capital of the company, by replacing employees at the heart of the technical and human organization of the company.The teams are regularly mobilized to participate in new projects as well as in social actions.The brand is also distinguished by the implementation of several solidarity actions such as the payment of profit to associations such as "Restos du Coeur", or even the awareness of teams and the public to respect the environment byThe means of a partnership with "Project Rescue Ocean".

Created over 60 years ago, the Carel brand is a reference in the field of shoes.Bought in 2010, by Ms. Frédérique Picard, the brand has continued to renew itself by targeting, in particular, an international clientele.Indeed, largely of Carel's turnover is international and, through a well -orchestrated digital policy.The greatest strength of the company is to have been able to reinvent itself and to reconnect the brand with the new generation.In this sense, it was logical that society is part of the current CSR movement and promotes certain values that are important to it:

Production remains, entirely, located in Europe.Carel works, essentially, with Italian, Spanish and French producers.The company retains a human and family dimension, where the place of the employee has all its importance.Is, moreover, favored a certain diversity within the team since several nationalities are represented there.Finally, Carel recently launched in the creation of a vegan certified shoe model.Offering an ecological alternative to leather was one of the wishes of the company and, if for the moment, the supply in this area remains limited, it is planned, in the coming collections, a greater place for this type of model.

Of Peruvian origin, Stella Pardo has implemented a policy for producing clothing and accessories, aimed at promoting women in her country.Indeed, aware of the difficulties that some single women could encounter in the search for a job, the founder of the brand implemented the following circuit: single and isolated women are sent the wool produced locally and they make different parts.All the products offered by the brand are carried out according to this circuit, which allows a remuneration and social integration of women in distress.

Contribution written with Ms. Laurine Teixeira

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