Why the Lidl Christmas jumper isn't so 'cool'
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This is the fashion phenomenon that agitates Twitter. After Belgium, the collection of Christmas sweaters signed Lidl landed in several French stores on December 16. In two hours, some references with the logo of the retail chain were already sold out, when parts were sold 50 times more expensive on Ebay (500 euros instead of 9.99 euros), reports The HuffPost.
This craze, the media describes it as a "common practice in the luxury industry", which consists in fashion and its connoisseurs appropriating "codes of popular cultures". The Vetements brand, for example, whose former artistic director is none other than Demna Gvasalia, now at Balenciaga, is the most striking standard. For the best ? Not really.
Class contempt and crass irony
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