Children's fashion and decoration: "Studio Ginette", a new fun brand born in Talmont-Saint-Hilaire
By Marion Travers Published the updated on 12 Feb 21 at 16:15Le Journal des SablesSee my news
Like its creator, Aurélie Le Quellec, the “Studio Ginette” brand is sparkling, full of good humor.
"Studio Ginette" is a newcomer to the world of children's fashion and home decoration. She was born in Talmont-Saint-Hilaire a few months ago. Online marketing was launched on January 13 on the www.studioginette.com site.
Fashion designer specializing in wedding dresses in Parisian workshops, Aurélie Le Quellec then turned to teaching fashion in a vocational high school for two years until 2018.
The little family therefore arrived in Vendée in 2018.
Read also
Unisex t-shirts and sweatshirts for children aged 3 to 11
Birth of her daughter, death of her mother, the events followed one another for Aurélie who, in 2020, wanted to bounce back professionally. “I knew I wanted to continue in fashion but not behind my machine and as a freelancer”.
Very quickly, the idea of creating his brand of children's clothing and decoration took hold.
The designer works in collaboration with the graphic workshop of Les Sables-d'Olonne le Yak. “I sketch my visuals, I do the typographical research and Marine and Romain du Yak do all the formatting. They are great illustrators.
The principle of "Studio Ginette" is unisex t-shirts and sweatshirts for children aged 3 to 11 produced in small series but with attention to quality.
Values in tune with the times
For the moment, the sweatshirts and t-shirts are made in Bangladesh, "in a factory audited by the Wear Fair which guarantees good working conditions with GOTS certified fabrics (organic and socially responsible cotton)" insists the young woman. Then, everything is screen printed in Pays de la Loire.
"Studio Ginette" are also posters for home decoration. They are printed in Pays de la Loire on recycled paper. Aurélie Le Quellec adds: “My packaging is 70% recycled and 100% recyclable”. Today, people buy less but buy better.
.
Was this article helpful to you? Note that you can follow Le Journal des Sables in the My News section. In one click, after registration, you will find all the news of your favorite cities and brands.
Share
Le Journal des SablesSee my news- Prev
- Next
