Lidl is launching its new collection of ultra chic skirts at the shock price of €9 which will be a hit!
Lidl has established itself for some time now as the discount behemoth in France. The blue and yellow sign was able to quickly seduce French consumers. It must be said that week after week, Lidl offers ever crazier promotions. And in all departments! Hand steamer, pressure cooker, perfume that competes with luxury brands… Lidl even overshadows Ikea by offering ultra-design furniture and lamps.
This German brand has played tricky to please everyone. And in addition, the bargain prices overshadow the competition. At Lidl, ultra promo flashes have become almost permanent. This aggressive selling technique allowed him to nibble on market share. And to make the buzz regularly. The prices defy all competition. But the consumer knows that stocks are limited. So if he wants to get the item on sale, he has to hurry. On a “first come, first served” basis, Lidl has therefore been able to impose this very special sales technique.
In ten ten, Lidl has risen among the major French retailers. The German brand has indeed gradually won market share from its competitors. Lidl can be proud to count today for 6.2% of market share on the big distribution in France. Okay, we are still far from the 20% of Leclerc, the historic leader. But that is enough to profoundly transform the consumption habits of the French.
A very beautiful long floral skirt that falls to the ankles
The continuous flash sale tactic has an advantage. This helps ensure that customers will come to the store. And if they are above all interested in promotion, it's a safe bet that they will take advantage of it to do other races. For Lidl, it is therefore only profit. The customer, however, is not certain to leave with the article on sale. Because stocks are very limited. We are therefore witnessing the rush of consumers on the shelves. And yet another advantage for Lidl, which thus ensures that there are no unsold items on this product!
Thus, over time, Lidl sheds its image as a lambda discounter. Of course, on its shelves there is no customer service. And the products are presented on simple pallets. This is how Lidl lowers its costs. In addition, the brand does not offer a lot of choice in products and very few big brands. Its strategy is also to base its stores where rents are low. That is to say in the suburbs, far from the city centers. But more and more, Lidl tries to establish itself in the city centers. In addition, Lidl is increasingly offering high-end or organic products to expand its customer base. And it seems to be working well!
“A dress, a sweater or even a blouse, what will you choose? »
Building on this success, Lidl is now moving into fashion. We knew a few ready-to-wear items signed Lidl. The famous sneakers for example, in the brand's garish blue and yellow colors. But now, Lidl thinks big and offers much more classic clothes.
This week, Lidl is therefore launching an ultra chic skirt for less than 9 euros. This is a very beautiful long skirt that falls to the ankles. The fabric is floral, in shades of yellow. Within the editorial staff of Objeko, we already imagine wearing them with a small pair of espadrilles. The exact price is 8.99 euros. It can be found in Lidl stores since January 6. So a word of advice: hurry up. Otherwise, you may face out of stock.
On her Instagram account, followed by 469,000 subscribers, Lidl even shared a post dedicated to this magnificent skirt. To keep his community informed. “Is a new wardrobe at low prices to start 2022 off right? Find tomorrow our Esmara collection in all our supermarkets. A dress, a sweater or a blouse, what will you choose? “, can we indeed read on Instagram. A new way to advertise for free. And modern!
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