In the midst of a transformation, the clothing brand Under Armor uses RFID

By wetretrjyu
18/04/2022
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400 stores will be equipped with RFID

Global sportswear brand Under Armor is undergoing a business transformation to boost direct-to-customer sales. The brand will install in-store inventory tracking using RFID technology. The solution will be installed in 400 stores around the world. It is the solution of the company Nedap which is deployed. Make more reliable decisions thanks to data RFID should allow the brand to make decisions based on more reliable data, to increase the profitability of its sales across its entire business. "Our priority at Under Armor is to develop direct-to-consumer distribution channels," confirms Bob Neville, Vice President of Global Retail at Under Armour. With this in mind, it is essential to invest in solutions that improve the consumer experience when shopping at Under Armour. “RFID is vital to elevating the shopping experience to a higher level. RFID is not a practical gadget” emphasizes the manager. The brand wants to bring this vision to life in its stores around the world. Under Armor wants to achieve accurate inventory visibility in its physical stores. The brand then wants to optimize the availability of items, and gain efficiency in day-to-day processes. Subsequently, the next steps in the deployment of RFID will aim to improve Under Armour's real-time visibility of its in-store inventories in order to strengthen their operational efficiency. RFID must become a driver of innovation in the consumer experience, and serve to identify applications within the brand's supply chain. Have more accurate information during omni-channel sales RFID must improve in-store accuracy for successful omni-channel sales. Under Armor wants to provide a more transparent shopping experience across all touchpoints with its customers. RFID should bring a new level of inventory visibility and closer alignment of supply and demand. Under Armour's collaboration with Nedap started a few years ago to prevent losses using RFID. The common goal is to make items more readily available and ultimately build a supply chain that adapts flexibly to changing consumer behavior. Under Armor is an American company headquartered in Baltimore, Maryland. It designs, markets and distributes clothing, shoes and sports accessories. Its turnover amounts to 4.5 billion dollars in 2020, down -15% compared to 2019. Sales via distributors decreased by -25% and represents 2.4 billion dollars. Direct sales to customers increased by +2% to reach $1.8 billion, driven by 40% growth in e-commerce which represents 47% of direct sales to customers.