In ten years, France has become the leading country in Europe in the sale of second-hand clothes
The success of the Vinted site highlights the growth of the second-hand clothing market, which in France now weighs one billion euros.
In France, second-hand clothing has become more than a trend, it's a market. According to Thomas Plantenga, boss of the Vinted site, the country is even a model in this activity. The results of its second-hand clothing sales site between individuals are proof of this, especially since a fundraising of 128 million euros was carried out a few days before the start of Black Friday.
This Lithuanian platform created in 2012 is an international success with 21 million users, including 8 million in France, including 40% of 18-24 year olds, Kantar TNS. In France, according to Médiamétrie, 1.5 million visitors consult it daily, which places it in the top 10 of e-commerce just behind eBay.
At the beginning of the 2000s, this market was that of "vintage" and fans of this fashion went shopping at flea markets, at garage sales, in clearance markets like the one in Lille or in thrift stores. Now, customers buy second-hand clothes online, via mobile apps, on Troc Vestiaire, Depop or Vinted and, of course, on eBay Mode and Leboncoin. For luxury, Vide Dressing and Vestiaire Collective, which certify the authenticity and condition of the products they sell, stand out as references.
48% of French people buy second-hand
In a study published by Fashion Network, the French Institute of Fashion (IFM) notes the meteoric rise of this economy for a decade. While the fashion and textile market has lost 15% of its value in 10 years, the second-hand market continues to climb.
The success of second-hand clothing is not going to slow down. While no projections for this sector have been made in Europe or France, figures have been published for the United States by Thred Up, an American site for the sale of clothing between individuals, which each year publishes a report on the second-hand clothing. Currently, the American market is worth 28 billion dollars (about 25 billion euros) in the United States and should reach 51 billion (46 billion euros) in 2023.
This increase is due to two factors: economic and ecological. According to the IFM study, 75% of buyers put forward an economic argument and 45% say they are motivated by ecological or ethical issues.
On the same subjectIn the midst of Black Friday, accused of encouraging overconsumption, the purchase of second-hand clothes allows, as Pascale Hebel observes, to have fun on the cheap while remaining altruistic. A double advantage that first appealed to the generation of millennials, to now attract the over 40s. It remains to convince men of all ages, who are less than 30% to succumb to the trend.
https://twitter.com/PascalSamama Pascal Samama Journalist BFM Éco- Prev
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