Fashion job alert: Prince Charles is launching his first collection of eco-responsible clothing!
This is a one-of-a-kind partnership. After collaborating with London label Vin + Omi in September 2019 on a collection of sustainable clothing made from nettles, Prince Charles has teamed up with Italian luxury group Yoox Net-a-porter to launch his first eco-responsible line. “Created in Italy and designed in the UK, the Modern Artisan collection will be the important demonstration that talent and technology can work together, across boundaries and borders,” said Yoox Net-a-Porter CEO , Federico Marchetti, at the American magazine Harper's Bazaar on November 13, 2020.
A mixed and sustainable collection!
In this collection made up of a total of eighteen pieces - including ten for women and eight for men - all inspired by the works of Leonardo Da Vinci, we find a bomber jacket, a midi dress, a tartan suit and a rust-colored cardigan. Pieces made from cashmere from the Scottish company Johnstons of Elgin, and silk and organic cotton sourced only from Italy.
As part of the project, Prince Charles and Federico Marchetti called on six students from the Polytechnic of Milan to design the outfits, which were made in the UK by six graduates trained in traditional craftsmanship techniques in Scotland. "Our partnership unites the ancient profession of craftsmanship - one of the oldest in the world - with cutting-edge technology, thus forming modern artisans, ready to change our world", underlined Federico Marchetti to the American magazine Town & Country.
Passionate about ecology (he has also published two books on ecology), Prince Charles wants us to "rediscover the importance that nature plays, to understand where natural materials come from and how they can be used in exciting and innovative ways" through this collection, reports Harper's Bazaar.
Prince Charles wants to preserve craftsmanship
All pieces feature "a digital identity showing the history of the product, its materials, the craftsmen who designed and made it, and service and repair recommendations to help customers cherish these pieces." for years,” said a statement posted on the Yoox Net-a-Porter website. In an interview with the British edition of Vogue magazine in 2019, Prince Charles said he hated "throwing things away" and that he preferred "his clothes to be well cared for, even repaired if necessary, rather than abandon them.” All proceeds will be donated to Prince Charles' charity and the development of training programs to preserve traditional textile craftsmanship. In the meantime, we will have to take our troubles patiently to afford the first royal pieces, since they should not see the light of day until the summer of 2021.
Article by Anthony De Pasquale
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