Brussels Survey on sales license sales Pierre Cardin suspecting practices breaking the rules of competition

Brussels Survey on sales license sales Pierre Cardin suspecting practices breaking the rules of competition

The European Commission announced on Monday the opening of an investigation into product licenses from the French house Pierre Cardin, suspecting practices breaking the rules of competition in the EU.

This survey, which follows unexpected inspections carried out in June in the clothing sector (manufacturing and distribution), also concerns the German group Ahlers, the main holder of licenses Pierre Cardin in the European Economic Area.

The Commission is the guardian of respect for competition in the EU.Now she says she fears that Pierre Cardin and Ahlers have violated the rules by "restricting the ability of license takers to sell products benefiting from a Pierre Cardin license abroad, especially offline and online, as well as tospecific customer groups "."More specifically, the Commission will examine if Pierre Cardin and Ahlers have developed a strategy to combat parallel imports and sales to groups of specific customers of products from the Pierre Cardin brand by applying certain restrictions in the license agreements", adds the European executive in a press release.

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This concerns importing and selling in the EU of consumer goods such as clothing, shoes and accessories."The Commission will now proceed, as a priority, to an in -depth investigation.The opening of a formal examination procedure does not prejudge its outcome, "said the press release.

Bruxelles enquête sur les ventes de licences de produits Pierre Cardin soupçonnant des pratiques enfreignant les règles de la concurrence

Maison Pierre Cardin, founded by the French designer of the same name, died in December 2020 at the age of 98, is one of the biggest brands in the fashion world.

Initially intended for the creation of masks and costumes for the theater, its haute couture workshops, created in Paris in 1950, quickly made Pierre Cardin, son of Italian immigrants, a world famous businessman, who wanted thatIts dresses and costumes are accessible and worn "in the street".

It is notably renowned for having adopted a global scale a global system ensuring a planetary distribution of its name, on products as diverse as ties, cigarettes, perfumes or mineral water.

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