-23% global decline: Zilli, the Lyonnaise luxury company placed in receivership
The pandemic hit the Lyonnaise business specializing in luxury clothes, Zilli who lost almost a quarter of his turnover in 2020, which led its managers to request the placement of the company in the companylegal redress.At the end of this one, the Schimel family, shareholder of this company with 170 employees, intends to bounce back, in particular through the creation of a line of sportswear and articles for the house, while accentuating its presence inthe perfumes.
The very high-end clothing company Zilli has just been placed in receivership with an observation period.
For Laurent Schimel, director general of the company, “this difficult decision was made necessary to deal with the cyclical difficulties linked to the Pandemic of Covid-19 and the sectoral situation which accuses a global decline of 23 % in 2020.”
The company which had been placed in safeguard clause in August 2016, with the Commercial Court of Lyon, then due to a complex situation in Russia and in the CEI which then represented half of its turnover, already inThe known past of difficult passages, but had risen.
What about jobs in the current situation?“The Schimel family works to safeguard the know-how of the house and the jobs in France which represent 101 people;As well as those of the subsidiaries in Italy, Monaco, London and New York, 74 people, ”explains the same managing director.
Range of sportswear and accessories and items for the home
To respond to the new economic situation, the company's strategy takes place on several levels.
This revival of the company goes through the creation of a sports label.It was created in 2020 by Laurent Schimel with the former Youri Djorkaeff, and “received a very favorable welcome from the
Resellers and on the e-commerce site, ”says the company.
New, then: a new Zilli Casa line dedicated to accessories and objects for the interior, designed by Alexandra Schimel-Fila will be launched on November 25 online, but also deployed in the store of shops.This is "100 % eco -responsible manufacturing
From the clothes of clothing skins, with recycled cashmere or even RWS certified wool (standard Wool Standard) ”.
The brand's digitalization will also be accentuated.
Finally, the presence of Zilli in the perfume sector will be further pushed: in a few days a new line called vintage will be launched, in this case, a collection of three fragrances unveiled in shops and on the Zilli site.
A strategy, which coupled with the strong economic recovery, capable of bouncing the brand?Response in a few months ...
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