The luxury group Kering (Yves Saint Laurent, Gucci…) definitively stops animal furs

By wetretrjyu
01/04/2022
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The French luxury group Kering is saying goodbye to animal fur for all of its brands.

For Kering, stopping fur is a matter of animal welfare

This is a turning point in the world of luxury: after initiating its withdrawal from fur in 2017, Kering, the fourth largest luxury group (after LVMH, Hermès and Dior) today announces the complete cessation of animal furs . And this, for all of its brands.

Le groupe de luxe Kering (Yves Saint Laurent, Gucci…) arrête définitivement les fourrures animales

Among the house's brands, Gucci had already ditched fur since its Spring/Summer 2018 collection, and Balenciaga, Bottega Veneta and Alexander McQueen had followed suit. There were therefore two brands that still used fur: Yves Saint Laurent and Brioni. From now on, the decision is made: for them too, the fur will stop and this, from the autumn 2022 collection.

It is a process that is part of our commitments to animal welfare François-Henri Pinault, CEO of Kering in an interview with Le Figaro.

Kering's ban on fur hailed by animal protection associations

As soon as Kering's announcement fell, the Brigitte Bardot Foundation, very active on the issue of animal fur, welcomed this historic turning point. "François-Henri Pinault's approach is in line with history, the Brigitte Bardot Federation is today calling on Bernard Arnault to commit the houses of the LVMH group to the same impetus for progress, respect for life, by banishing in turn animal fur, ”said Christophe Marie, its spokesperson, on Twitter.

Same story from the side of the association PETA France, which declared: "This decision follows a campaign of several decades led by PETA and our supporters who sent more than one hundred thousand messages to Kering or demonstrated in front of of Saint Laurent stores can take heart from today's announcement".

Fur professionals denounce Kering's "hypocrisy"

The French Fur Federation (La Fourrure Française) for its part sees in this decision by Kering "an attack on freedoms" insofar as Kering "seems to deny consumers the possibility of being informed and of buying products that are nevertheless high quality, durable, traced and checked according to the highest standards”. The sector lobby also denounces Kering's sudden reversal and recalls that in 2020, Kering confirmed that it wanted to maintain its supplies.