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Published on by Journal du Luxe
The American designer is reinvesting in the men's fashion market with his The Marc Jacobs line.
Back to the man...
According to Marc Jacobs, it is indeed the demand that would have motivated the offer. While The Marc Jacobs – the brand's “accessible” line, launched last spring – has just set up its very first European address in Paris, male customers and Internet users have also reportedly demanded “their 'Peanuts' sweatshirt, their corduroy pants… We therefore decided that we would select some of the key pieces from the collection and make them available in Men's sizes,” explained the founder of the brand, known for its ability to engage its fans on social networks. , Instagram in mind.
T-shirts, jackets, shirts, hoodies or even sneakers, the pieces on offer therefore reconnect with the men's wardrobe abandoned by the brand a little over two years ago. Navigating between styles and eras, The Marc Jacobs line relies on both nostalgia and contemporary codes, surfing on collaborations and strong references such as the use of characters from the Snoopy comic strip or the famous smiley popularized by Nirvana: a wink that sows discord between the creator's teams and the heirs of Kurt Cobain, leader of the flagship group of the grunge scene who died in 1994. Cobain would have drawn him even that smiley? Sketch from public law or infringement of intellectual property? The case is under investigation.
by Journal du Luxe
Fashion
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