Kering: a quiz to win Gucci and Dodo products.
How to raise public awareness of the challenges of sustainable development and circularity? On the occasion of the end-of-year celebrations, the Kering group intends to share its vision of more sustainable luxury through an online contest.
Green lots from Dodo and Gucci...
At a time when the social and environmental commitments of luxury houses are gaining influence in purchasing considerations, many players are wondering about the content policy to adopt to make these subjects more perceptible, more transparent and more fun. in the eyes of consumers.
A challenge that Kering intends to take up, which is launching its Crafting Tomorrow's Luxury Challenge this week. The idea? A unique platform that highlights the group's major initiatives in terms of circularity.
Initially developed to inform internal teams, this site is now open to the general public and aims to create emulation by including a competition organized until Sunday December 26 at midnight.
Within the interface, visitors are indeed invited to test their knowledge of Kering's sustainable commitments by answering a specific quiz. Eco-design, use of green energies, reuse of materials... Each participant must be able to answer all the questions correctly.
The winner will be designated by a bailiff on Monday, December 27 and will win a series of pieces recognized for their circular properties, namely a Tenaka bracelet from the Dodo house as well as accessories from the Off collection. The Grid by Gucci, made in particular from recycled nylon.
To take part in Kering's Crafting Tomorrow's Luxury Challenge, go to the dedicated page.
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