Human skin bags and jackets? PETA's shock campaign against animal abuse
(ETX Daily up)-fashion is sometimes surprising, but what this new e-shop offers is simply shocking. When you look at dresses, jackets, and other pairs of boots, you notice teeth and other details that suggest human skins. Rest assured, this is actually the new campaign of PETA USA, which has set out to parody a large fashion group to raise their awareness of animal abuse.
People for the ethical Treatment of animals, better known by the acronym PETA, has been campaigning for decades to alert consumers and brands to the use of ingredients and other products of animal origin in certain sectors, including fashion and beauty. A struggle that has gradually led some brands to stop, for example, the use of fur in their collections. At the end of the year, the association is not taking any claws to appeal to the fashion group Urban outfitters Inc., broadcasting a shock campaign that should disrupt many of them.
Blood, teeth, scars as seams... The new collection of the e-shop Urban outgrown, an online shop of a new kind, should leave no one indifferent.
"animals are not textiles and their skin does not belong to us. PETA's Urban outraged campaign asks consumers to become aware of the individual to whom each piece of animal skin belonged and to abandon products containing them in favour of ethical alternatives," said Tracy Reiman, Vice President of PETA USA. "animals are not textiles and their skin does not belong to us," said Tracy Reiman, Vice President of PETA USA. "animals are not textiles and their skin does not belong to us."
Made like a real e-shop-one could really misunderstand it-the Urban outraged platform, which has its own Instagram account with the promotions of the moment, has its share of slogans such as a fashion brand. "A style that calls to look at it twice" or "A fashion that dares to ask the question 'but who are you wearing?'" Are some of the phrases you can visualize during the campaign.
PETA also gave each garment the name of the person who was "killed" for its manufacture. So you have the opportunity to shop "the Juliet Skirt", "the Meg Boot", or "the Sofie dress". On the other hand, fortunately, it is impossible to buy these fake clothes. If you try to put them in your basket, after you have selected the size, you will be redirected to a new page asking about your relationship to leather, wool, or cashmere.
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