A strong and exclusive link between luxury products and customers, after purchase!
Your Product, Your Story
Acquiring a luxury product: a watch, a jewel, a bag, a suitcase… is always a unique moment but the magic of the act of purchase is ephemeral, it does not last. Over time, the bond crumbles, the story of the product loses its power until the product becomes silent. So how do you ensure that over time this new captive customer does not turn away from the product and even less from the brand?
It is in view of this observation that Wands created Your Product, Your Story, so that the luxury product, long after its purchase, continues to tell its story and immerse the person who owns it in its universe. It's time to deploy a permanent, non-intrusive, fun and engaging dialogue to nurture a lasting relationship that creates real attachment.
Your Product, Your Story, how does it work?
After purchasing their luxury product, the customer receives regular communications (via email, messaging app linked to the brand's CRM or QR Code) reminding them of access to exclusive content in a branded environment. augmented reality.
Information on the product and its environment in the broad sense is perfectly controlled by the brand and goes directly to the customer to maintain a long-term experience. In other words, post-purchase becomes the beginning of the relationship and above all triggers the sustainability of the relationship.
In terms of content, it can be the history of the brand or the product, events, a collaboration, a limited edition, the best way to wear it, its manufacturing secrets, know-how, a virtual visit to the workshops, the muses who wear it...
It's a new form of storytelling maturity, which is built chapter by chapter.
We bring the product into a new dimension, going beyond the object and the transactional, by creating an innovative narrative to inspire and invent the long term.
Your Product, Your Story, is to think of the product as the hero of a series to which one becomes addicted episode after episode, in which the storytelling agrees to be shared openly with those who are part of the community of buyers. The product is narrated (finally) over the long term, carrying a storytelling that can be declined ad infinitum. It thus makes the brand more present, more alive. The value proposition is exceptionally rich.
Why is it interesting for customers of luxury brands?
Customers increasingly want exclusivity and experiences. When they buy a luxury product, they expect attention from the brand. This regular follow-up and this way of feeling truly integrated into the story is essential to build lasting loyalty. He feels immersed in the brand, immersed in its universe.
He enters the intimate circle of those who know, of the happy-fews, of those who have access to sometimes confidential information.
Why is it interesting for luxury brands?
The younger generation will continue to disrupt established luxury players leading them to change their approaches. What we call luxury today will no longer be based on the same fundamentals in the traditional sense of the term. Luxury brands can no longer content themselves with highlighting know-how and expertise, they need to translate them into experiences and emotions and above all by inventing new media, new formats that fit into the use of their devices: smartphone and camera.
So here we offer brands the opportunity to make their products speak, to make them real heroes connected to their audiences. Living, embodied and animated objects. A vector of ubiquity to powerfully carry the voice of the brands to a clientele awaiting novelties and new experiences.
Why is the WANDS agency legitimate to offer this type of experience?
The credo of the Wands agency is to cultivate excellence in images and content to nurture new creative, visual, narrative and virtual dialogues between luxury brands and their audiences.
The excellence of images and content is its historical value.
Innovation is its singularity. Luxury brands his world.
The ideal cocktail for the success of this type of innovative device that is as experiential and immersive for the end customer and as rewarding and differentiating for the brand.
Are you also seduced by this new offer? Let's talk about it together https://wandsparis.com/contacts/
WANDS (We Are New Dialogues Suppliers) is an agency dedicated to facilitating new dialogues that are constantly being formed and renewed between brands and their audiences. ★ Augmented Reality / Virtual Reality devices, such as AR Filters and AR'Touch of Gifting, a new gift personalization proposal mixing video and AR; ★ Creative Content, to feed digital and social platforms with a strong appetite for technologies;★ Creative Upcycling to revolutionize content production in a more responsible and profitable approach;★ Versioning (creative adaptation) and workflow tools to successfully deploy your print and digital campaigns. |
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