Virgil Abloh, the man who reconciles luxury and the street
Virgil is tall.Not only by size (1.90 m), but also by popularity.And by the sweetness he releases when he expresses himself or rolled his fingers around his cup of Matcha tea.He is especially as it looks like "God is great".It looks a little crazy, but we have bought several times on this, in our readings and discussions: the Messianic dimension of the character.
This cultivated and curious boy, born in Illinois in 1980 and raised with his sister near Chicago by parents emigrated from Ghana, married to his love of youth and father of two children, managed in five years to walk on theWater (Croupie?) Luxury and guide the young generations to the light in search of a model.
Savior
Obviously, you may not know Virgil Abloh.If you are over 35 years old, if you do not have around you close to children ending the college or college, if you snub Instagram, evolve far from fashion, design, music, contemporary art, and still ignore what "sneakers" means or who is Kanye West ... So, yes, you were able to miss the Abloh phenomenon.For all the others, and it's starting to make people, a kind of savior has finally arrived.
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You may also have heard of him for the first time two weeks ago, when Louis Vuitton finally confirmed a nagging rumor by naming the Emperor of Cool at the head of the artistic direction of his men's collections.
After launching in 2013 its Off-White brand, reached the final of the LVMH Prize in 2015, having become from its first two Parisian fashion shows the feeling of Fashion Week, and never hid its ambition to integrate a large house,Here is the American officially dubbed by Louis Vuitton.
With the mission of launching the flagship of French luxury to conquer new aesthetic and demographic territories, but also structural and cultural, as the way of working and being of Abloh has nothing to do with what was done inThis industry so far.
He is, under peaceful outside, carrying small revolutions, both in terms of creation (which he practices almost in open source, intervening on what already exists and inviting others to do the same), distribution (everythingBy realizing good deals, he says that the primary vocation of his stores is not to sell, but rather to peddle the spirit of off-white) and communication (in relative transparency, spontaneity and permanent promo).
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