Beyoncé and Jay-Z: muses of choice for the luxury jewelry brand Tiffany & Co.

Beyoncé and Jay-Z: muses of choice for the luxury jewelry brand Tiffany & Co.

The most powerful couple in music have broken Instagram again. Beyoncé and Jay-Z strike a pose in the latest campaign for jewelry brand Tiffany & Co. Zoom in on this so bling shoot.

Quoted in this article

See more stars

My stars followed

Do you want to receive exclusive news from your favorite stars?

You can change your choice at any time

Beyoncé and Jay-Z have more than one trick up their sleeve. Music, fashion and…. luxury jewelry! The two lovebirds are the latest muses of the jeweler Tiffany & Co. We tell you all about this ultra chic photoshoot.

Beyoncé and Jay-Z: their sensual shoot for Tiffany & Co.

Beyoncé and Jay-Z: muses of choice for luxury jewelry brand Tiffany & Co.

Openwork black dress and elegant bun for Beyoncé. Costume and bow tie for Jay-Z. It was in a hushed and sensual atmosphere that the Carters posed for Tiffany & Co. Three photos where the couple are closer than ever and which have already garnered millions of likes on Instagram. This campaign called “About love” (ed. “A propos d’amour” in French) was carried out hand in hand between the artists and the brand, to celebrate modern love. “As a brand that has always stood for love, strength and self-expression, we couldn't think of a more iconic couple that better represents Tiffany's values,” said Alexandre Arnault, Executive Vice President of Products and jewelry brand communications. Indeed, who better than the Carters can represent love, success and exclusivity at the same time?

Beyoncé and Jay-Z: a power couple, jewelry and a work of art

Who says Tiffany & Co, says exceptional jewelry. It is that of Beyoncé who caught the eye of the editorial staff. To adorn her bare back during this shoot, she wears the famous Tiffany Diamond. 128.54 carats, 82 facets… This iconic yellow diamond, unearthed in 1877 in South Africa by the founder of the brand, has adorned the necks of other great celebrities such as Audrey Hepburn or more recently Lady Gaga. A work of art among others because we can also see on the shoot, a painting by Jean-Michel Basquiat. This painting entitled Equals Pi, created in 1982, makes one of his rare appearances there. His particuliarity ? The blue of this work recalls the iconic signature shade (and registered color) of Tiffany & Co. Between exclusive muses, luxury jewelry and a rare painting: the brand signs THE campaign for the new season.

And you, what do you think of this shoot of Beyoncé and Jay-Z