Vinted, Leboncoin, collective cloakroom: sales of second -hand products exploded in 2020

Dressing used, is that the new chic?Chinen online a pedestal table already passed in the hands of another, the ultimate in refinement?If the sites specializing in the sale of used products such as Vinted, Selency or Collective Cloakroom have already been a good growth for three or four years, the two confinements have given a big boost to the sector.Caulted at home, the French went to sort their cupboards, their granaries, their cellars, and took the opportunity to resell their treasures buried on the internet.So much so that certain platforms have doubled their turnover compared to last year.And hope that this occasion revolution is continuing.

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"We never lived a year like that!"As Christmas is approaching, Maëlle Gasc is particularly enthusiastic.The one who pilots the growth strategy at collective clothing, a site to resale fashion items, has something to pavish: its site recorded 120% more orders during the first confinement, and up to +144% in the monthof June."It is first of all a contextual phenomenon, with these confinements which gave the opportunity to sort through the cabinets," she explains.Some of our customers have experienced a difficult financial year and turned to their wardrobe to monetize their clothes and complete their income. ”As a result, the growth of a collective cloakroom was driven by the increase in sales, with 17,000 items put online per day against 10,000 in 2019.

Ecological consciousness

Whether in fashion, furnishings or decoration, all second -hand products sites have experienced an extraordinary activity in 2020. Thus Selency, an online flea market created in 2014 under the name of FleaA growth of +100% compared to 2019. Leboncoin, mastodonte of the sector in all categories, went from 29 million to 39 million online announcements simultaneously in one year.Vinted, the reference for used clothes, found a 17 % increase in the number of items put online across Europe.And Videdressing, a second -hand fashion and luxury site, has doubled its figures during confinement and increased its average basket by 17%.

The confinements therefore strongly contributed to doping this insolent growth."People found themselves locked up at home and had mostly heard of the sale of second-hand clothes on the Internet," explains May Berthelot, reputation manager and anti-counterfeit fight at Videdressing.Many had the idea of getting started, but had not yet taken the plunge.With confinement they started to photograph their cupboards, to put their clothes online, and to say 'why I would not buy myself on the internet?' »The closure of physical stores during part of the year,And even today the health care precautions for shopping, have also accelerated the growth of these online businesses.

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For Charlotte Cadé, founder of Selency, this attraction for second -hand objects is called upon to last."This year, more than a quarter of users who bought with us did so first by ecological conviction, against barely 10% two years ago," she said.An environmental conscience that benefits all players in the sector."We arrived in a fed up phase of the" Fast Fashion "," continues May Berthelot at Videdressing.People are increasingly interested in the conditions for manufacturing objects, their sustainability and their environmental impact. ”

Vinted in locomotive

The Lithuanian Vinted, now the fifth site of e-commerce most consulted in France before Darty, La Redoute or Nike, also helped this democratization of second-hand products in France."In three years, Vinted has become one of the most important merchant sites in France and this has completely transformed the perception of the occasion among users," said Charlotte Cadé.At Vinted, we savor the compliment docly.“The motivations for buying and selling second -hand fashion were already present in our users before containment, namely an increase in purchasing power, more responsible consumption and a wide choice of items.They are even more relevant now, with (greater) interest in the format of electronic commerce, ”said one.

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Certain categories of second -hand products have performed even better than others in 2020. Thus during the first confinement, the French, for example, bought on Leboncoin "all that was attached to the garden and to the space", explains Caroline Grangie, Director of the Media and Reputation of the Site.And this fall, she adds, "the raclette machines made a good +23%" compared to 2019. Decoration objects and interior sports outfits have also sold very well.At Videdressing, it was the iconic bags of very major brands that have been eloquently successful, "those who gain value as they age" according to May Berthelot.Like the Chanel Timeless model (+239% on the platform compared to last year), or the Birkin of Hermès (+190%).Most certainly gold opportunities.

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