Vintage 3.0: ByLuxe becomes Monogram
About ten years ago, Beverly Sonego embarked on the adventure of second-hand luxury fashion. When she organized her first sales, this ultra-connected Parisian met with great success. Very quickly, the demand was such that she came to found ByLuxe: an online consignment store bringing together ready-to-wear, leather goods, shoes, watches and jewelery from the biggest brands, carefully chosen. Immediate success. Today, ByLuxe becomes Monogram. Between sharp selection and a sense of edgy style. This entity intends to make the luxury market accessible to as many people as possible, by offering items at attractive prices from historic houses (Chanel, Louis Vuitton, Hermès, etc.) and cutting-edge brands (Jacquemus, Off-White, Yeezy, etc.). The site works on the principle of consignment: the pieces submitted by individuals are evaluated and authenticated by the Monogram team, before they are highlighted on the platform thanks to photo shoots and videos. The founder also stages products via lives on Instagram, with direct purchase possible. Monogram also has a physical showroom imagined as an apartment with XXL dressing room, large mirrors and sofas, to make any self-respecting fashion lover pale. A space where it is possible to drop off or buy products by appointment, but which also has an event vocation, with the possibility of privatization and personal shopping sessions. Also to be discovered: a line of jeans and denim jackets customized with buttons, fabric cutouts and yokes from luxury houses.
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