The top 10 most expensive brands in the world revealed
What are the most expensive brands in the world this year? Brand Finance has unveiled its ranking of the 500 most valued brands in January 2020. And this year again, Amazon is in first place in this ranking for the third consecutive year. The American e-commerce giant confirms its leadership by exceeding the hitherto inaccessible bar of 200 billion dollars. Amazon is, in fact, valued at 220.8 billion dollars ahead of Google, at 159.7 billion, and Apple valued at 140.5 billion dollars.
We then find in the top 10 Microsoft, at 117.07 billion, Samsung, valued at 94.5 billion dollars, ICBC, at 80.79 billion, Facebook and its 79.80 billion, Walmart at 77.52 billion, Ping an Insurance at $69.04 billion and finally Huawei at $65.08 billion. Growing 18% from its 2019 value, Amazon's brand value has now reached $220.8 billion, more than $60 billion more than Google and $80 billion more than Apple. The world's largest online market has indeed also expanded into cloud, artificial intelligence, consumer electronics, digital streaming and logistics and is looking to enter other industries.
>> Read also - The nine most powerful French brands in the world
As for French brands, the first in the ranking is in 71st place and it is the luxury professional Louis Vuitton. The company is up 21% to $16.5 billion ahead of Italy's Gucci, up 20% to $17.6 billion, and fellow Frenchman Chanel, up 19% to 13.7 billions of dollars. Despite fears of the economic downturn, luxury is booming globally, with brands recording strong business performance in key markets in the United States, Europe and particularly China.
Lidl is the fastest growing brand in the ranking
32 French brands appear in total in Brand Finance's ranking of the 500 most valuable brands of 2020. Note that German low-cost supermarket chain Lidl is the fastest growing brand in the rankings with a 39.6% year-on-year increase, reaching a valuation of $12.4 billion.
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