Spring opens a section dedicated to used "luxury and designer" products
Par l'AFP
"The second hand is an important strategic axis" of the Printemps group, said its president Jean-Marc Bellaïche after the opening Wednesday of the "7th sky", a section dedicated to "luxury and designer" products in its main storeParisian.This new section of 1.300 m², at the top of the Women's Fashion Building in its flagship, Printemps Haussmann, will be dedicated to circular fashion, vintage and second hand."The second hand is an important strategic axis which is part of a more global strategy to find uniqueness and wahou," said the group president, who arrived in the fall of 2020, mentioned on BFM, evoking the character "Instagrammable "from the view from the chosen dome.This second-hand luxury ray is the group's last find to attract French but also Asian customers, who represent a huge part of turnover, when they can return en masse with the end of health restrictions."Curators" are responsible for buying parts sometimes only worn in parade.Individuals have the possibility of selling second -hand clothes and recovering in exchange for vouchers in spring stores.The group produces, according to its president, a margin of "20-25%" by returning them "at more accessible prices".SI M.Bellaïche claims that spring stores have not suffered too much from the taxation of the health pass in France, with only "2% of failed customers" at the entrance to Haussmann spring, the absence of Asian tourists, especially Chinese,Due to the health crisis is always felt."We had planned that Chinese tourists would return early next year, but we have revised our plans down," he added, saying hoping for a return from Asian customers in the spring.
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