Nose: the film that makes us discover the universe of Dior perfumes

Have you ever wondered about the secret of Dior perfumes?These exotic, spicy or sweet scents hide many mysteries.They live in expert gestures and ancestral know-how.How to explain the process of making an exceptional fragrance?This cannot be explained, there is a job behind: that of nose.

To understand this, directors Arthur de Kersauson and Clément Beauvais sought to unravel the mystery of olfactory creations which are so attractive.For two years, they accompanied François Demachy, one of the biggest noses of world perfumery in his travels around the world, to conquer the most beautiful flowers.For the connoisseur, nothing is too beautiful, that the distances matter, it is ready to go through the four corners of the globe to find the Holy Grail of Raw Materials for its creations.

The perfumer-creator: Portrait of a traveler craftsman

Described as a mysterious, secret, humble, and honest man, François Demachy, he sees himself simply as a craftsman who loves his job.It was in 2006 that he joined the Dior adventure.He brings his know-how and his passion for perfumery there.Today he is the man behind the Dior perfumes.From Grasse to Paris, he has chosen the most beautiful flowers for Dior for fifteen years, surrounded by young organic producers to always benefit from the best products.From Ski Lanka to India, passing through Italy and Nosy Be, François Demachy travels the world in search of the noblest ingredients for his fragrances.It is in his trips that his inspiration and the beauty of the perfumes reside.The use of quality raw materials is not to be overlooked.François Demachy goes to meet people with whom he works.It crosses borders to Madagascar to find the perfect Ylang Ylang or in India for the sweet scent of jasmine sambac.

Dior perfumes are also meetings with those who cultivate the raw materials of the perfume.Exchanges where modesty does not exist, where emotion is felt when the gestures that accompany the manufacture of a perfume are shared.This love for nature and for flowers between François Demachy and producers has created a climate of mutual trust.Together, they attach importance to a job well done, to quality and long time.When he talks about his reunion, of this human channel, François Demachy always does it with respect and admiration: "One of the great interests of my work lies in this human adventure, in these exchanges both of expertise, skills but alsoin the love of nature that unites us.There are magical moments like when I am in a village in Indonesia, disoriented thousands of kilometers.In front of the wood heated with wood that distills patchouli, I find my marks and I would almost take the place of the one who distills, having the same reflexes as him ".

Of course, François Demachy does not forget to talk about Grasse.Where it all started and where everything continues.Grasse, it is the city where he grew up, in the middle of the fields of flowers.He became a perfumer there by learning the precious gestures of the others before him.It is obvious that he pays homage to the Grassois country so dear to his heart.It puts a touch of fat in the perfumes it creates thanks to the flowers cultivated there.The nose surrounds himself with people who share this love for the small town of the French Riviera.This affection for the terroir leads him to meet people like that of Carole Biancalana, in 2006, another child of the country passionate about his region and determined to preserve it, or Armelle Janody, partner of Dior.Together, they put their passion to preserve these unique and incomparable treasures, the flowers.

Nose, the film that smells good

Before Nose, Clément Beauvais and Arthur de Kersauson produced "Tales of the Wild", a documentary in four episodes around wild perfume, and "The quest for essences", on the fragrance I love in joy of Dior.This time, they discover the scented world of the brand with this sensory and atypical film.With poetic images, nature is honored and the emotion of the terroir pierces the screen.A work over two years across 14 countries was necessary for this film which tells the story behind the mythical perfumes of Dior."Patience is a virtue" takes on its full meaning, both in the realization of the documentary and in the technique of creating a perfume.Each step, each place, are important.All this time, sometimes long, is necessary, to draw inspiration and find the rare petals.These are exceptional raw materials that signature the legendary perfumes of the Dior house.