Nike, adidas, Forever 21 Here are the favorite brands of American millennials

Nike, adidas, Forever 21 Here are the favorite brands of American millennials

What are US teens buying?

What are the consumption habits of young people across the Atlantic? What brands do they wear? What sites do they shop on? Which shoe brands do they like?

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According to a survey by Piper Jaffray, an American investment bank and asset management company, out of an average of 6,000 16-year-olds from 40 states in the United States, it seems that Nike, adidas and Forever 21 are among the must-have for teenagers living in the land of Uncle Sam.

See for yourself instead:

Nike, adidas, Forever 21 Voici les marques préférées des millenials Américains

Top 5 Clothing Brands

1 - Nike (23%)2 - American Eagle (10%)3 - adidas (6%)4 - Forever 21 (5%)5 - Urban Outfitters (5%)

Top 5 shoe brands

1 - Nike (42%)2 - Vans (16%)3 - adidas (14%)4 - Converse (4%)5 - DSW (3%)

Top 5 sites for shopping

1 - Amazon (44%)2 - Nike (6%)3 - American Eagle (4%)4 - Urban Outfitters (3%)5 - Forever 21 (3%)

Top 5 bag brands

1 - Michael Kors (28%)2 - Kate Spade (17%)3 - Coach (14%)4 - Gucci (9%)5 - Louis Vuitton (7%)

Streetwear is trendy

By quickly analyzing these results, we therefore understand that the streetwear trend, which is not always understood, remains the clothing style of choice among American teenagers. Nike and adidas are indeed among the most purchased clothing brands among high school students, which proves that they do not only wear sneakers but that they also dress in sportswear, like their favorite stars Rihanna. , Kim Kardashian or Kendall Jenner.

On the shoe side, Nike, Vans, adidas and Converse follow each other, proving that sneakers are always it shoes for any occasion. Celebrities no longer hesitate to take them out, including on the red carpet, as during the 2018 Grammy Awards. As for bags, on the other hand, teenagers count on their parents to offer them luxury items from Michael Kors, Coach or even Gucci.

A very 1990's way of dressing, therefore, a bit nostalgic. A bit like Kenzo who chose Britney Spears as the face of his latest advertising campaign. Ah fashion, an eternal start again.