Lidl: They release a perfume for less than 6 euros, which looks like it is mistaken for a luxury perfume!GOOD PLAN !
German specialist in hard discount, Lidl continues to honor its reputation as a seller of quality products at reduced prices. With this new perfume that it is selling, we can also say that the firm also sells luxury products at low prices!
Lidl's winning strategy with its new perfume...
The German giant Lidl has perfectly managed its commercial strategy, and has succeeded in establishing itself throughout France. Today, there are more than 1,500 Lidl stores in the territory, and the firm has not finished talking about it. We can even say that it has no shortage of tricks up its sleeve to attract consumers to its stores.
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One of the particularities of Lidl is to lower the prices of quality products, the most expensive products, bringing them to the lowest price, and within the reach of more customers. This innovative business strategy has been successful, since today, the firm is one of the essentials on the market.
We remember that just a few weeks ago, the German giant caused a huge buzz with its quality sneakers at an unbeatable price. He's making a name for himself again this week, with a fragrance that will also unleash the crowd!
Today, Lidl, which gives the impression of choosing high quality products to resell them at a really low price, is offering, for the happiness of its consumers, a special fragrance at the gift price of 5.99 euros… yes you do not read wrong, we say 5.99 euros!
That's not all: it turns out that this perfume offered for sale at such a low price, is very reminiscent of another famous and high-quality perfume, which is sold for 70 euros. That is a price difference of around 64 euros!
The rose scented fragrance comes in a 100 milliliter container. It is a little fruity and fresh. It strongly recalls the perfume Be Delicious from DKNY.
Quality at a low price with Lidl!
Sneakers and perfume are not first attempts for Lidl… With such a sales strategy, the firm can only delight its consumers. We remember this multifunction robot that the firm sold for 399 euros, while the same machine from the Thermomix brand was sold for 1200 euros!
This was also the case for a certain very good quality sewing machine, which the retail giant sold for up to 3 times less than its other competitors in the same field.
However, with perfumery, the strategy adopted by Lidl takes a different turn, since this time it touches on the world of luxury. Perfumes and cosmetics at gift prices, there is no doubt that the champion of hard discount will manage to achieve its objectives.
Indeed, it is clear that everyone wants quality and luxury, so if it's at a gift price, it's even better. This exceptional promotion at Lidl can't wait any longer, and we can already feel the buzz around the firm, and the crowds at its stores.
You have to admit, the German hard discount champion has a flair for bargains. All you have to do is be ready so you don't miss a thing!
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