For a greener fashion: When innovation rhymes with sustainability
Christian Tubito, Head of the Materials Innovation Lab at Kering, explores the textiles of tomorrow... Discover how innovation in fashion serves the planet!
What can the innovation sector do for the planet? Answer with Christian Tubito, Head of the Materials Innovation Lab at Kering. In this video, the expert highlights the urgent need to find environmentally friendly alternatives to current production technologies and materials used by the fashion industry. A striking example: coloring techniques, widely used by many players in the sector, have a disastrous impact on the ecology. According to ADEME, synthetic dyes are responsible for 20% of water pollution in the world. While it is possible to reuse rice cooking water to dye clothes brown! Christian Tubito also evokes “Demetra”, a new ecological and “animal-free” (vegan) material from Gucci, made from sustainable and renewable sources. Developed by House technicians, it is created using tanning processes, ensuring durability while maintaining softness and quality. But the role of the Materials Lab does not stop there – its innovations affect every link in the production chain, to reduce water consumption, limit the waste of materials and stop the overexploitation of resources. An approach at the crossroads of science and creation, to shake up fashion codes and initiate the ecological transition that the industry is waiting for.
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