Fashion: the Kering group gives up fur for all its brands
The models will no longer wear fur on the podiums of Saint Laurent and Brioni.These two brands, which were the last of the luxury group Kering to use animal fur, will give it up to count the collections of autumn 2022, announced the group this Friday.A CAP which had already been crossed by the Gucci, Balenciaga, Bottega Veneta and Alexander McQueen claws.
Precursor within the group led by François-Henri Pinault, Gucci announced in October 2017 to stop the use of fur from the spring-summer 2018 collections, then joined by Balenciaga, Bottega Veneta and Alexander McQueen.
Peta pressures
For several years, many luxury brands, including giants like Chanel, have turned away from fur.Only Brioni and Saint Laurent had not taken the plunge to Kering, leading the organization of defense of the animal cause Peta to demonstrate on March 10 before the Saint Laurent boutique on avenue Montaigne, in Paris, after the protests expressed onSocial networks on an advertisement where the model Kate Moss posed in a fox jacket.
A petition of Peta asked Saint Laurent and Brioni to "join the hundreds of other creators and brands - including Armani, Burberry, Chanel, Gucci, Macy's, Michael Kors, Prada and Versace - who now refuse to sell clothes or accessories infur ".
"Modern luxury must be ethical"
Marie-Claire Daveu, Director of Kering sustainable development, explains: "We consider that abstaining animals that will not be strictly eaten to use their fur does not correspond to modern luxury, which must be ethical, in line with her time andsocial issues ".
As for "standards linked to animal welfare" published by the group in 2019, they will "continue to be rigorously applied, with regard to other fibers and animal materials", she says."In luxury, we are influencer, we launch trends, so we consider that it is part of our responsibility to get things done".
The Brigitte Bardot Foundation greets the approach
The approach is praised by the Brigitte Bardot Foundation, which now calls the world number one luxury, LVMH, to follow the trend "in the same momentum of progress, of respect for the living", reacted Christophe Marie, his spokesperson.
LVMH (Louis Vuitton, Givenchy, Christian Dior, etc.) said "Leave (its) houses the possibility of continuing to use fur in order to offer (its) customers who wish to wear products made in the most wayethical and most responsible as possible ".He specifies having banned "species in danger".An "animal welfare charter" supervises the group's supplies, which aims for "100 % traceability" of its sectors "by 2026".
Faced with pressure from animal protection associations and ethical considerations on the one hand consumers, large fashion houses, but also ready-to-wear (Burberry, Dkny) have given up in recent years for animal fur.
The American MACY’s department store chain has stopped selling it early 2021 and the brand canada Goose, known for its coat -fired coache jackets decorated with coyote fur, will stop making it by the end of 2022.
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