Fashion in 2021: what to take away from the Lyst annual report?
The specialized search engine has just published its fashion report for the year 2021, between trends, fashionable brands and future prospects. What should be remembered?
A year hit by the health crisis.
Based on analysis of the behavior of the 150 million consumers who have consulted Lyst, 2021 will forever be marked by the pandemic period. Although basic trends have been boosted - digital, eco-responsibility and non-gendered fashion - new movements have emerged. After months of confinement and social deprivation, the public has thus turned more towards colorful clothes and “evening out” outfits as evidenced by the 221% increase in the number of searches for mini-skirts and mini- dresses.
More than ever, telework and the gradual return to face-to-face work have led to an increase in the desire for more casual and laid-back professional looks. And if the health crisis has had a strong impact on 2021 trends, other events have given rise to consumer behavior, such as sports competitions - between the Euro and the Olympic Games -, the Met Gala and the physical return of Fashion Week.
Highlighting new brands.
Every year, many celebrities give visibility to young talents and fashion labels through their clothing choices, watched by magazines and social networks. Among the emerging names of 2021, we note for example the creator Christopher John Rogers, who appeared in the roboot of the Gossip Girl series and worn by Lady Gaga and Bella Hadid; I.AM.GIA, supported by influencers and strongly present on social networks; Harris Reed, who enjoyed a 189% surge in searches in the first quarter after appearing on singer Harry Styles' look on Vogue December 2020; or Nensi Dojaka, winner of the prestigious LVMH Prize this year.
As for key pieces, baggy jeans have definitely established themselves in wardrobes according to Lyst, especially those of Levi's. A compromise between comfort and style that joins the craze for the most consulted shoes on the search engine: Boston clogs from Birkenstock. These accessible brands are making a place for themselves among the big houses present in the ranking, while the most popular accessory of the year is none other than the Submariner watch from Rolex and the Jodie from Bottega Veneta was one of the bags most wanted.
Fashion after.
What can we expect from the post-pandemic period? According to the report, a futuristic and technological wave could well emerge, stimulated by the beginnings of space tourism and materialized by new designs in the world of footwear, the Yeezy Foam Runner for example being the most popular item among men in the world. Lyst Q3 rankings. In this context, many brands intend to tame innovative concepts - such as multisensory materials - while others could take the opposite view of this dynamic, like the minimalism assumed by the new house founded by designer Phoebe Philo.
Some trends present this year could also continue in the months to come. Future sports competitions should thus boost research for sportswear - including in "couture" versions - while professional clothing should continue to play the comfortable card. Finally, after Balenciaga and The Simpsons, Versace and Fendi or even Gucci and Xbox, unexpected luxury collaborations have not said their last word, opening the way to a range of creative possibilities.
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