Carrefour, Auchan, Casino Large surfaces also put themselves in used products

This article comes from Capital magazine

"Sure, that changes us!"Posted in his 3.500 square meters of brand new warehouses near Bayonne (64), Eric Gagnaire is not very proud.At the end of September, the co -founder of Patatam had to move his small business to deal with success.Launched in 2013, its start-up bought clothes from individuals (about 80 cents), inspects them, sorts them, label then resells them on average 8 euros TTC.A business that still gained momentum at the start of the year, with the arrival of an unexpected partner: Auchan."Their hypers are used as a collection location and also as a point of sale, with a department dedicated on occasion," says the boss.We send them an assortment of clothes, with sizes and complementary brands (Zara, Promod, etc.)."And the case is emulated."We are currently in discussion with all supermarkets," continues our man.We should work with them the next three months.»»

The opportunity, this is the new tightness of our supermarkets.While Leboncoin and Vinted are a hit on Linternet, all the giants of the large distribution test so -called second -hand concepts (with the astonishing exception of Intermarché).They sell everything: textiles therefore, but also latest generation phones, cooking robots, bikes, jewelry, luxury bags ... from Kim Wilde CD to the Chopard watch at 7.500 euros !Let's be clear, the movement is only in its infancy.Even Leclerc, the brand part first, still has only 35 points of sale, and all are still looking for the ideal concept: should we open a corner in the hyper or a store in the shopping mall, settle for 50 meterssquares or spread out for 500?But the ambitions are no doubt. «Nous devrions ouvrir une vingtaine de Carrefour Occasion dans les douze mois»», nous confie Jean-Baptiste Prévoteau, directeur des services marchands du groupe. «Comme avec le drive plus tôt, ils préfèrent se lancer sans être trop sûrs du modèle idéal plutôt que de rater la vague»», explique Yves Marin, associé chez Bartle.

And what a wave!This market would already weigh 7 billion euros (xerfi source), would display 5 to 10% growth per year, and would be promised to the most radiant of the Avenirs."It is pushed by two deep trends, reinforced by the crisis," explains Hélène Janicaud, specialist in the textile sector at Kantar.A need to save money first, a desire to consume more responsibly then.»"Enough to tear our patterns of hypers, more accustomed to atmosphere sectors, which do not always know what to do with their thousands of square meters ..." This business ticks all the boxes, "sums up Olivier Dauvers, expert in distribution. En un rayon, une enseigne crée du trafic, renforce son image prix avec de bon­nes affaires et préserve la planète !»» Le tout en gagnant de l’argent : bien sûr, l’activité ne pèse pas encore lourd rapportée au chiffre d’affaires d’un magasin, mais elle est rentable ! «Je crois ­pouvoir tabler sur 6% de marge nette»», confie ainsi Jean-Paul Oger, adhérent Leclerc près de Moulins (03).

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No miracle, however, the job is not easy.Most distributors prefer to rely on a pro in the field, Cash Converters (Carrefour, etc.) or Easy Cash (Cora, Casino, etc.) for example.The main issue?"Finding goods for sale is the nerve of war," Ronan Pensec, Deputy Managing Director of Cash Converters.You have to get the right products at the right prices.»"Before the opening of the first occasion crossroads, in the Ulis (91), five weeks of intense work, with communication on social networks, towing in mailboxes, display in stores will have been necessary to encourage residents to resell their iPhone, watches or vinyls.The game consists in bringing in the best (telephony, video games, jewelry, etc.), ensuring the quality of the object - employees, trained for several weeks, have software to checkThe features of a smartphone, a binocular magnifying glass to assess the purity of a ring ... - and above all to estimate the right price. «Il faut trouver l’équilibre pour convaincre le client vendeur de nous céder le produit, tout en garantissant à l’acheteur de faire une bonne affaire ensuite»», précise Joris Escot, directeur géné­ral d’Easy Cash.

To best assess the rating of an article, the pros rely on databases listing millions of transactions made in their network.History to differentiate themselves, actors are currently imagining a boosted vouchers system: they would propose to take up an object against cash or, for a slightly higher amount, against a mix of liquid and coupons to spend inbreast of the brand.What to be more offering while keeping the barge in its ecosystem ... remains to bring buyers."Faced with e-commerce, our stores have a key advantage," says David Decovemacker, head of non-food partnerships at Auchan. Ils permettent de voir le produit, d’en vérifier la qualité…»» Tous soignent, en outre, une mise en scène plutôt valorisante des articles.Here, no bric-a-brac as in a flea market, the articles are stored, in the window or on displays, accompanied by very readable labels."We also take all the precautions to avoid stolen products, the notoriety of the brand cannot be deceased, adds Jean-Paul Oger.Each transaction is identified in a book available by the police.»And the finds are guaranteed at least six months, often a year.Be careful however, for phones, the battery life is not always covered.

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Finally, are these new corners the promise of good deals?Not easy to decide, as the offer is varied. «Au sein même d’une catégorie, le taux de marge varie selon l’ancienneté du produit, sa rareté, sa popularité…»», explique Joris Escot.At the crossroads of the Ulis in any case, at the end of September, there was both a Montblanc pen at half price than a PS4 not frankly cheaper than a new ... There is no secret, you have to search!

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