When luxury brands dress Tokyo Olympics athletes

When luxury brands dress Tokyo Olympics athletes

Lacoste for France

Once is not custom, the athletes of the French delegation are dressed by the house with the crocodile at the Olympic Games. Indeed, the French house, partner of the French National Olympic and Sports Committee, has been making the outfits of French athletes since 2014. And as usual, Lacoste has customized its famous crocodile for the time of a collection to display the colors blue, white and red on its polo shirts, jackets, t-shirts, joggers, caps and other pieces specially created for the occasion. Each piece of this sports wardrobe has been designed in innovative materials so that each athlete proudly represents the colors of his country. All the pieces are obviously available for purchase from 35 € (for the boxer in the colors of France) and up to 250 € (for the oversize raincoat).

Find all the pieces in this collection here.

Ralph Lauren for the United States

The American delegation, for its part, has been dressed by Ralph Lauren for 13 years. Considered "too good chic good kind" by Internet users on social networks, the different pieces created by Ralph Lauren for Tokyo include jeans, a navy blue blazer as well as white sneakers and a starry scarf. The outfits were designed from vegetable leather, plastic bottles and via a sustainable dyeing process. But it is above all the RL Cooling technology, an innovative material specially designed for the summer heat of Tokyo that appeals to American athletes. . Want to support American players? Count from €74 for a t-shirt and up to €149 for a fleece sweater.

Find all the pieces in this collection here.

Emporio Armani for Italy

In Italy, it is none other than the luxury label Armani that is dressing the players for the fourth consecutive time. Indeed, for the 2012 Olympics in London, 2014 in Sochi, 2016 in Rio, and 2018 in Pyeongchang, Italian players were already wearing outfits from the Italian brand. Official dresser of the Italian national football team, Giorgio Armani therefore only confirms his affection for sport with his EA7 line, specially designed for the Olympic Games. Pieces with a sober design that take up the colors of the Italian flag: green, white and red. For 65 €, it is already possible to afford the Olympics cap, and count from 105 € to get a polo shirt whose graphics refer to the rising sun of the Japanese flag.

Find all the pieces in this collection here.

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