Media Guignolée returns for a 21st edition
Because the cost of living and the grocery bill continues to skyrocket and the number of Quebecers suffering from food insecurity is always too high, the guinea trees of the media remains essential. La 21e édition se déroulera du 29 novembre au 31 décembre.
After a break last year, street collection will be back on Thursday December 2 in most regions of Quebec.In the major Montreal region, the deployment of this day of solidarity will extend over nearly 70 collection points (island of Montreal, Laurentides, Laval and Longueuil).We can give an amount of his choice or non -perishable foodstuffs in the festive atmosphere specific to the event.
Ten committed spokespersons and active spokespersons are the actresses Sophie Cadieux, Salomé Corbo and Geneviève Schmidt, the humorists Mario Jean and Matthieu Pepper, the illusionist Luc Langevin, the host/speaker Josée Lavigueur, the host Pascal Morrissette,The actor Félix-Antoine Tremblay and the host Anne-Marie Withenshaw.Throughout the campaign, they will be active in social networks.Question of preparing well, they participated, on November 24, in an awareness activity led by Arnaud Granata, president of Infopresse, during which they noted the magnitude of current food insecurity.We thank them for their generosity and the time they devote to our cause.
An advertising campaign that strikes no one likes to stay hungry.However, this is what Quebecers are experiencing on the latest media Guignolée campaign.Designed by the Bleublancrouge agency, the offensive has interrupted messages at the crucial time in order to raise awareness of food insecurity.
On TV, something magic of Luc Langevin, a laugh of Geneviève Schmidt and a message from Rita Baga are seen cut in their momentum.On radio, it's a last hour news and a sports cuff that are interrupted."Staying hungry because you have nothing to eat, it's hard to live.We wanted to recreate this feeling in the public using the food of the soul par excellence: entertainment, gossip, or the news, ”explains Sébastien Rivest, executive creative director of Bleublancrouge.
Display, web banners and social media publications complete the campaign.You can read the theme, no one should be hungry..., whose suspension points formed by peas are found in an empty plate."This visual says everything.That's, food insecurity: not knowing what will be on his plate on the next meal, ”says France Wong, vice-president and director general of Bleublancrouge."This cause particularly affects our team, and we are very proud to collaborate with the Guignolée des Média.»»»»
Hologram (Clément Leduc) A component in social media is also deployed.On this occasion, the Hologram artist offered his music for free from his new album Ciel. «Chaque temps des Fêtes de mon enfance commençait dans la boîte enneigée d'une camionnette, à faire le tour du voisinage afin de collecter des denrées non périssables pour La guignolée»»»», dit Clément Leduc."I was fortunate to be engaged in the community from a young age and I am very grateful to have my values transmit to myself by my parents.I am really proud and honored to associate myself with the Guignolée des Média and to give my music for the cause.»»»»
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