The best prices are used to make you spend |Jdm

The best prices are used to make you spend |Jdm

The other day, I told you the story of the guy who had been fooled by buying prepaid petrol cards on the internet, the poor had succumbed to an offer presented in order to sow confusion.

Others fell into the panel like him, I learned later, but not the reader Jacques.

"People are ignorant and up to a point they deserve to be blurred," he reacted to reading this chronicle.As long as we are an ignorant, uneducated people, we will be spolved by these large companies.»»

J’aimerais corriger notre lecteur sur un point : on n’est pas pire qu’ailleurs dans le domaine « de se faire flouer»», là où il y a des consommateurs, on trouve l’empreinte d’un marketing efficace.

All over the world, the same techniques are applied.Let's see a few, a question of being less ignorant.

Let's just talk about prices.

How much does it cost ?

In absolute terms, we have no idea what a just price represents for a particular good.

We do not know how much it costs to produce, to store, to transport the factory to the consumer, nor the profit margin made in passing (or losses), all over the channel.

If I presented you with a new patent that never existed before, you would be bad to attribute a value to it.It is in the context and with the experience that we end up gauging.And again, as our math is far away, and consumption is mainly emotions, there is everything we need to laugh at us.

More than that, the price is not only a function of the cost and the profit margin, it also constitutes a characteristic of the product, it determines the value perceived in the consumer.It is obvious in the luxury industry, but also at the other end.Too low a price can be cheap.

Elementary marketing

Les meilleurs prix servent à vous faire dépenser | JDM

Probably one of the first things that marketing students learn, you have to put the customer in good measures.This is why the first price that the consumer's eyes will see can be decisive, what is called anchoring.

If we set foot in an electronics store and the first TV on our way is displayed at $ 5,000, the $ 2000 requested for the model of the same size exposed 10 feet will seem reasonable to us.On the contrary, if the first seen device is announced at $ 750, the one at $ 2,000 cross then will appear expensive.

A mixer at $ 599 is shunned by the consumer, because spending the price of a stove for a small household appliances that leaves no mottons in the smoothies, it seems ridiculous. Pour favoriser les ventes, il suffit parfois d’exposer à côté un modèle à 749 $ avec un bouton de plus, et soudainement le premier modèle se transforme en bonne affaire ! C’est ce qu’on appelle un « leurre»».

Up and down

In subscription offers, there is often an option that looks excessively expensive compared to others.Its presence only has to stimulate the sale of the option just below.

If you are like me, when you go to the restaurant, you never buy the most expensive wine bottle on the map.You do not choose the one at the top of the list either.

On the one hand, we don't want to slam so much money on wine, but on the other, we don't want to look sting.I am not saying that your favorite restaurant takes advantage of this natural inclination, but it is a documented architectural behavior that can easily be used to handle us.

I just wrote 600 words, I have to stop here.Imagine a tray in marketing.

Even Jacques sees only fire.


Riddle

At TIM, you are offered standard coffee (250 ml) 33 % cheaper than the regular price ($ 0.97) or, at regular price ($ 1.45), 33 % more coffee (333 ml).What is the best deal?

I would be tempted to say none, I am a little snobbone on the coffee.