Prepare your pieces for the 3rd edition of the Idéa competition
The Association of Creative Communication Agencies (A2C), in collaboration with the Société des designers du Québec (SDGQ), launches the 3rd edition of Idéa, the only competition dedicated to creative communication in Quebec.
As of today, agencies, advertisers, production houses and craftsmen will have until February 25, 2022 at 5 p.m. to submit their most remarkable projects.
The 141 categories of the competition were revealed in mid-November to allow participants to start their reflection.The latter can now officially embark on the submission process by creating an account on the new platform and by consulting the tenderer's guide.
A first webinar will be held on December 14 at noon to guide the participants in their efforts.Others will follow the holidays back to present them the changes to the categories of each discipline and help them optimize the writing of their cases in the media and business results and strategy.
"The cadence has resumed more beautifully in the industry despite all the current challenges.It is important to emphasize the ingenuity, talent and exceptional achievements of creative communication professionals in Quebec, "says Dominique Villeneuve, President and CEO of A2C.
"More than ever, we have to celebrate the extraordinary achievements of professionals in our industry.Due to its frantic pace and its effervescence constant, we must take the time to recognize their exploits and contemplate the evolution of our practice, ”explains Julie Royer, co-president of the SDGQ and lecturer at the design schoolLaval University.
An idea that makes the path is under the theme of pinball that will deploy the different phases of the idea competition.The Bleublancrouge agency, which is behind the promotion campaign this year, has thus imagined the journey of an idea like that of a ball constantly powered by the elements of the machine.Strong imaging to demonstrate synergy between the different disciplines of creative communication.
"When we follow the journey of an idea, we realize that it is often chaotic.In order for a big idea to survive, it takes an impressive number of interactions between the different expertise.The Pinball Universe seemed very fair to illustrate this course.After all, Idéa is the competition that rewards the ideas that have best scored and where each piece of big machine has struggled to keep the ball alive.It is an imagination that fits perfectly with the competition mission.Several pieces will feed the different phases of the competition, ”shares Sébastien Rivest, executive creation director, BleuBlancrouge.
The idea competition is propelled by the A2C, in collaboration with the SDGQ. Les partenaires de l’édition 2022 sont à ce jour Québecor Expertise Média, La Presse, CBC & Radio-Canada Solutions Média, Bell Média, Office québécois de la langue française, Le Devoir, le Grenier aux nouvelles et le bec.Thanks to BleuBlancrouge (promotion campaign), altitude C (event agency) and champagne club sandwich (realization) for their support.
The composition of the juries will be unveiled by February 2022.To find out more, click here.
- Prev
- Next
