Nona Source: A showroom dedicated to the textile surpluses of the houses of the LVMH group.
Last April, LVMH was officially kicking off the Dormant's resale platform Nona Source.From now on, the project has a physical place dedicated to expertise around textile revaluation.Guided tour.
A platform for more responsible sourcing.
Since the start of the school year, Nona Source has taken up residence within the barracks, an address that is not by chance while space, located in the 10th arrondissement of Paris, wants to become the largest transitional acceleratorecological fashion and luxury in Europe.Upstairs, very close to the entrance to the building, the Nona Source showroom has the appearance of a muffled lounge where the coupons of woolens, jerseys, cotton, silks and other natural or technical fabrics align..Their particularity?All come from excess stocks bought from the various LVMH houses.
This concept is the fruit of the meeting between three group employees - Marie Falguera, Anne Prieur du Perray and Romain Brabo - carrying a common observation.Or rather, a double observation.On the one hand, luxury houses faced with the management of surplus of their raw materials.On the other, creators and emerging or established brands to face supply difficulties.
Launched as part of the Dare intrapreneurship program, the initiative first took the features of an e-commerce site bringing together more than 700 references classified by type, composition, weight, uses or properties, photos and videos at'support.Here, the minimum control unit is not done by the cutting meter but on the basis of the smallest roll available.Creators can find fabrics sold on average, a third of their original price.What to stimulate imagination since this ecosystem encourages to create according to the materials available, not the other way around.
Nona Source textile library.
And sometimes the inspiration feeds on a platform.If the start-up has some 300 active customers today, half of which operate in 100% digital, the opening of a physical space has imposed itself from the beginnings of the project.
Within this new showroom, professionals in the sector can reach materials, but also exchange with experts on the particularities of a fabric, its rendering or the specifics of a patronage.The meetings take place on site or remotely, by interposed screens.
But at a time when luxury groups are accelerating their waste reduction strategies, could the Nona Source business model soon withered?Not in the near future according to Romain Brabo which evokes a systemic problematic.""Production volumes are climbing because demand increases,"" he explains.""Even if the houses are working to adjust their stocks and their production, there are many raw material suppliers who still require certain command minimums.The whole industry must get to work.""
Nona Source, which operates at European level, should thus gradually integrate other creative resources into its offer.For the time being, the structure will inaugurate December 9, 10 and 11 at the barracks its very first sale dedicated to students and teachers from fashion and design schools, accessible upon registration.
Showroom nona source @ the barracks.12 rue Philippe de Girard, Paris 10.
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