Allnews Multinationals are eyeing the blockchain

Salima Barragan

2 minutes of reading

Global companies total $ 6.6 billion in the US investment in the block channel.With Fiorenzo Manganiello (photo) and Pierre-Emmanuel Besnard de Lian Group.

Luxury, Pharma, Agrifood: Blockchain is not limited to crypto currencies.Nestlé and LVMH have already integrated it into their business model while Pfizer and Novartis seriously think of it.From the storage of digital identities to product traceability, its applications are unlimited.This also means that these famous QR authentication codes connected to a block of blocks will multiply in everyday life.Review of some sectors in revolution with Fiorenzo Manganiello, co-founder of Lian Group, and Pierre-Emmanuel Besnard, director of investments.

Le luxe va monétiser le marché de seconde main

Release margins on used products?It is soon possible thanks to the block channel which records all the transactions carried out on a discreetly tagged luxury article.Decentralized and infalsifiable, this system already applies to the digital art market (NFT) by which artists are paid each time their work changes hands.Faced with these attractive perspectives, LVMH, Prada Group and Richemont have, via aura blockchain consortium, started to invest in blockchain projects."They are still in the pilot phase, but the project should lead within two years," said Fiorenzo Manganiello.The parent company will receive royalties from 4% to 5% on a Dior bag each time it passes into the hands of a new buyer."This system makes it possible to ensure the authenticity of a luxury goods which will be sold between 5 and 15 times during its life as well as to know its owners.Some bags are even more worth on the secondary market, ”explains Fiorenzo Manganiello.

Luxury is not the only industry blurred by the black market.Pharmaceutical groups also destroy millions of copies of generic products each year.

Other companies prefer to use public channels such as Ethereum or Solana.Or subcontract with specialists.In partnership with Arianee, a company specializing in blockchain, Richemont and Breitling have launched their respective applications allowing to authenticate each timepiece linked to a certificate number registered on a channel."This system makes it possible to follow the full life of the watch in the second-hand market as well as to determine all the components", underlines Pierre-Emmanuel Besnard.Concealment, counterfeiting and theft will only become more difficult.

Luxury is not the only industry blurred by the black market.Pharmaceutical groups also destroy millions of copies of generic products each year."Many giants such as Pfizer and Novartis are starting to think about how to implement QR codes to avoid false markets," reveals Fiorenzo Manganiello.

L’agroalimentaire se modernise

Precursor of food traceability, Carrefour had launched a pilot solution to identify the origin of his farm chickens.A QR code printed on the packaging makes it possible to attest to the original poultry farm as well as the details of your power supply.This method is particularly indicated in certifying the compliance of biological foodstuffs in all transparency.Nestlé who does not escape the trend of healthy food signals according to the same process on her packets of mosquito puree the type of potatoes and the quality standards of the supplier for the production of the content."We even found an Italian wine producer who uses the blockchain to bring out the name of the vineyard, the conservation process as well as the distribution mode of a specific bottle," adds Fiorenzo Manganiello.

Gain de productivité grâce aux consortiums bancaires

We could not complete this review without approaching the banking sector which invested $ 100 billion in decentralized finance (DEFI).Corda and R3, which are the largest banking consortia, are intended to centralize customers data in order to make them available to different entities."Knowing that 45% of a bank's work forces concern compliance, sharing digital identities attesting to customer compliance when opening accounts avoids duplicates, which relieves the work of the teams," explains Fiorenzo Manganiello.

The block chain will create a digital identity recording customer history with different access levels, while keeping anonymity."We solve the problem of private data with permission layers.This will for example make it possible to improve Credit Scring-Fico Score-like those that already exist in Anglosaxon countries with loans, "explains Pierre-Emmanuel Besnard.A solution that contributes to avoiding over -indebtedness.Finally, alongside these new features, all financial products, including unionized loans, can be tokénized in the form of digital tokens.Ripple, the number 5 of Swift systems, has already built its own communication system entirely based on blockchain but also on the crypto currency eponymous, making it possible to make payments in a few seconds.But there, we come back to the world of currency cryptocurrencies ...

To print