The new eco: the Montpellier company JWLA conceptualizes jewelry for major brands
Économie - Social
Dossier : La nouvelle éco - ParClara Guichon, France Bleu Hérault
Montpellier
Since 2015, the Montpellier company JWLA conceptualizes jewelry for major brands.In 2019, she launched her own brand, "jewelry feelings", on which she concentrated, with the COVVI-19 crisis.A column in partnership with Touléco Montpellier.
With the COVVI-19, the luxury sector has stopped.By ricochet, have you been touched?
The brands with which we work make retail, that is to say that they have physical stores which actually closed at the start of the health crisis.At that time, the level of commands was at zero level.
On the other hand, we also work with brands that are web oriented.And there, we had good figures.We helped some put on the internet.They have been given advice to present their products, to take pictures to sell them, etc....
In 2019, you launched your own brand, jewelry feelings.Did you focus on this?
Indeed, the COVVI-19 crisis allowed us to devote a little more time to our brand and to develop it.We had time to devote ourselves to the creative part, that is to say to rework the website, take a picture of all the products and work with new designs.Our new collection will be released before Christmas!
Interview with Estelle Molinier, Director General of the JWLA company
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Clara GuichonFrance Bleu Hérault
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