Orne and Mayenne.Shops diversify to deal with the health crisis
Par Samuel MartinPublié le
L'Orne Hebdo
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Une fleuriste à Saint-Pierre-des-Nids, un couple buraliste du quartier de Courteille à Alençon et un chausseur à Pré-en-Pail. Ces quatre personnes ont une trajectoire en commun.
They have decided to diversify, adding new products in their shops, to react to the Pandemic of Covid-19 which affected their activity.
"In rural areas, you have to constantly reinvent yourself to succeed in holding," sums up Marie Guilmeau, manager of the Fleuri workshop, in Saint-Pierre-des-Nids (Mayenne).
A meeting to trigger
If flowers constitute its main activity, Marie Guilmeau has not hesitated to seize the opportunity to develop.
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"I met suppliers at the start of the covid-19 epidemic.I started by making gift ideas with scarves and handbags, "she explains.
Before that, she already had a tea room at the back of her shop.
From now on, decorations garnish the window and more clothes are for sale inside.
Since the end of the first confinement, the demand for decoration has exploded."Everyone spends more time at home so we pay more attention to what surrounds us.And then, some do not want to go to the department stores with the covid, "she said, looking for the reasons for such an increase in demand.
The clothing part has developed as and when.
The room initially reserved for the tea room is popular."It's new, the collections change every two months, it also allows customers to come back often and not find the same things," says Marie Guilmeau.
This new activity is a "bonus" for the 30 -year -old who always sells flowers, despite an undeniable decline.
"We try everything"
In the district of Courteille, in Alençon (Orne), in their tobacco bar Normandy, Dominique Leroux and Catherine Harang try everything.
She refused for several years the proposals for mass distribution to sell various products because "it was an additional activity".
But faced with the duration of the crisis, she ended up accepting."We don't do anything next to it so we were a bit forced.It is to survive, not to compete, "says Catherine Harang.
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Since May 2020, in the entrance to her shop, she has exhibited take -away wine, scarves, plaids or take -out pizzas.
"It replaces our large bar which has been much less garnished since the establishment of the health pass.For Christmas, I even made gift boxes with jewelry and handbags.We try everything, even if we don't have the impression that it is worth it, "concedes the fifties.
To stay open, the couple deplores an important need.
Attract customers
Very different situation for Nadine Paris, in Pré-en-Pail (Mayenne).
His new "Dianne Shoes" store was to open its doors the day the first confinement was decreed.The opening was therefore offset in May 2020.
More than a year later, Nadine Paris took advantage of an opportunity to publicize her shoe shop "La Poste closed, I was offered to take over and I accepted," she recalls.
Since September 1, 2021, she has been receiving and puts packages, in addition to selling shoes.
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