In Lille, Fanny opens an online store of vintage gold jewelry
By Hervine MahaudPosted on
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In trend today, vintage is not only about fashion or decoration. Proof of this is with Noir Carat, a new brand created in Lille (Nord) entirely dedicated to second-hand gold jewelry. Collected from all over France by Fanny Robert, a 31-year-old entrepreneur, they are then pampered before being offered on the online store. Necklaces, rings, earrings or even bracelets… All are certified in 18-carat gold, a noble, unalterable material that retains its shine over the years.
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From Paris to Lille
Passionate about jewelry from an early age, Fanny had a real awareness at the dawn of her 30th birthday. "I was at a turning point in my personal life where I wanted to consume less but better and focus on jewelry that would last over time. »
Aware of the “luckyness” she has of having these gold jewels, she then considers it necessary “to bring forgotten treasures up to date”. While working in Paris, in advertising and then in the management of a co-working space, Fanny decided to follow her companion to Lille, a city that “always inspired her a lot. Here I was able to take the opportunity to launch Noir Carat. I don't know if I would have found so much support in another city. Lille is a stimulating city for entrepreneurs, it moves a lot. »
https://www.facebook.com/noircarat/photos/a.696893620745489/760645781036939/?type=3&theater
Incubated at Euratechnologies and Blanchemaille in Roubaix, the Noir Carat site was launched on November 12, 2019. It features vintage nuggets unearthed by Fanny at auctions in the region. She also participates in live auctions organized by auction houses all over France: Nice, Toulon, Nîmes, Besançon and even Belfort have been her hunting grounds.
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Gold jewelry that crosses the ages
The young woman selects pieces that are easy to wear every day, such as pretty earrings, medals or feminine signet rings. “These are both ‘casual’ jewels but of high quality and with a story. Once in her workshop, Fanny, who trained in jewelry, pampers her finds before offering them for sale on her site. It remains for buyers to browse the eshop to find the nugget that will suit them.
The prices are a little cheaper than at a traditional jeweler. The young woman wanted “an accessible price range that remains for a noble material. My most expensive item is a 600€ ring, but I try to stay in the high 200-500€ range. »
Wearing vintage jewelry is not insignificant. You must first tame it before giving it a new story, its own story. "It's not at all a compulsive purchase but a long-term purchase, you have to reclaim the jewel. A jewel can evoke a memory, recall a person, a trip. Then, we build the memory that with it, ”explains Fanny. A memory that we can, like the gold jewel, pass on to future generations.
Contrary to fast-fashion and low-quality, mass-produced jewellery, Noir Carat offers almost unique pieces to stand out. There is little chance of finding an old medallion around everyone's neck. It is also an act that makes sense: buying something that already exists allows you to limit your ecological footprint. Especially since the gold industry has devastating effects on the environment and the men and women who work in this sector.
So there's no need to dig the depths of the Earth or sift through rivers to find nuggets. They are already hiding in the drawers of our homes.
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