Bruno Lavagna: "Luxury plays with diplomacy and vice versa"
Luxury, its rhinestones and sequins, its splendor, its dream window, its insolent growth.But not only.In the geopolitical collection, led by Pascal Boniface de l'Iris, the expert in the Bruno Lavagna sector illuminates from an unprecedented angle the place and the role of this industry in international relations.In 40 explanatory illustrated sheets, the founder of the Consulting Cabinet Be.Exclusive Dresse - Statistics and figures in support - A complete panorama of the geographic, historical and political components of luxury roots, but also the main challenges and challenges of this economic sector and its world champions, first of all of which the French.Five French companies are indeed in the top 10 world champions of luxury established by the Deloitte firm.
‘Géopolitique du Luxe. 40 fiches illustrées pour comprendre le monde’, Bruno Lavagna. Éditions Eyrolles
Without filter, interview led by Edouard Laugier
What is the impact of successive pandemics on the luxury market?
Like all consumption sectors, luxury has been impacted by the health crisis that we have been going through for almost two years now.During the pandemic, luxury above all suffered from travel and travel restrictions.Empty airports, closed shops: in 2020, the market collapsed by 30% compared to 2019.After difficult times, individuals compensate by having fun again.
"The luck of luxury is that if the crises affect it, the rebounds are all the stronger.2021 is catching up with pre-Cavid levels ”
Anglo-Saxons call this “Revenge by Act”.The luck of luxury is that if the crises affect it, the rebounds are all the stronger.2021 is catching up with the pre-Cavid levels.This market is of singular elasticity.Today, all the lights are green for a return to solid growth.The luxury market is expected to reach 1,300 billion euros by 2025, permanent growth despite crises.[...]]
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