Agen: Rama's soul in his daughter Laura's shop
At 26, Laura Léardi has chaired the interests of the “Turquoise by Rama” shop for four years, temple of high costume jewelry and fashion accessories, located at 89 boulevard de la République in Agen.Rama, the first name of her mother who disappeared prematurely in the spring of 2016, and truly the "soul" of the shop she founded in 2001.Initially rue Molinier before moving to the boulevard in 2008.Everyone keeps this woman in mind with a solar and whole personality, and the original selections of jewelry."A woman who has been done by my father," reveals Laura whose admiration is measured.On the death of her mother, Laura was then a master's degree in business law in Toulouse Capitole and she followed a double course of studies in "management and administration of companies" at the IAE in Toulouse."I took a year of caesura.I have traveled, I went to South Africa.I wanted to give myself time to think about the future of the shop ».
Heartbreak
On the return, she continues with a Master 2.But the prospect of separating from the store quickly becomes unbearable, a heartbreaker: "It was not possible.It was like my house here.My mother had put so much energy in it, that I could not see myself attributing her work to a possible buyer of the business ".A form of loyalty to the maternal figure, as if it were the custodian of her memory.Courageous, Laura decides to take over the turquoise boutique that she baptizes "by Rama" in tribute to the one who will have transmitted to her a certain idea of femininity, the legacy of love of jewelry in heritage, but also a certain taste for'independence and dare to go to the end of his dreams.
"In parallel with my master when my mother fell ill, I helped her on weekends at the accounting, for the boxes or to place her orders.And then I often accompanied it on the salons.I already worked at the shops and the holidays ”.By the force of things and the attraction of chopped jewelry and other stylized necklaces, Laura naturally formed.But she was able to instill her personal touch in the store completely revamped in early winter: "I wanted to make it evolve".
Oriental roots
Caning chandeliers bring lightness.The store has been regency to make more spaces in the windows and a central island.A range of short "earth" shades short on the walls with the help of a friend Cathy de Luca who advised her in beige, fishing, brown ocher games.An alcove in arabesque subtly recalls the Algerian maternal roots.Just like the quote extracted from "my friend the rose" in the oriental version of Natacha Atlas, engraved on the storefront."A song my mother loved very much".Her father supported him a lot in this flambe and Valentine's Day, his brother, is a fan of this family adventure that sustainments.
Her faithful saleswoman Laura shoulder in the adventure
"I flourished, happy and in love with the sun's rays".This sentence originally sung by Françoise Hardy could be his maxim today.Lawyer for some time at Fonroche while directing the store, Laura is now entirely dedicated to the store.She has no regrets, even if of course at the start, she asked herself the question of a possible retraining in the trade after qualified and tedious studies."But I lacked contact with customers and a part of creativity.I find myself anymore in what I do.This corresponds to my personality ".She is supported by another Laura, her faithful seller, when she is busy running Parisian salons twice a year, showrooms and designing creators on Instagram, in Bordeaux and Toulouse.She works with French brands like "Gas", "Hipanema" who finds her place in her corner of clothing "Hippy Chic" and accessories, "Be Maad" a young Parisian jewelry stylist, "Bonnie and Fab", but she does notdoes not forbid the favorites like the London claw "Corita Rose" for colored pockets lined with Indian -inspired silk or "shalla" bags designed in Morocco.The selection is now signed Laura.She also wanted to democratize the prices.Offer the freedom to have fun from 20 euros for the purchase of a fine gold plated jewel and embellished with semi-precious stones or even a golden medal, very trendy.It is her gaze and her sensitivity that she offers her customers.Even if his mother's first name is still unwaveringly attached to the shop.In four years to prove itself at the head of the store, she has managed to make a name for herself.A nice daughter mother transmission.
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